{"id":34251,"date":"2025-08-23T12:10:41","date_gmt":"2025-08-23T04:10:41","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=34251"},"modified":"2025-08-23T12:48:57","modified_gmt":"2025-08-23T04:48:57","slug":"zus-coffee-malaysia-gwp-campaign-customised-canvas-tote-bag-for-ngupi-launch","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/zus-coffee-malaysia-gwp-campaign-customised-canvas-tote-bag-for-ngupi-launch\/","title":{"rendered":"ZUS Coffee Malaysia GWP Campaign \u2013 Customised Canvas Tote Bag for Ngupi Launch"},"content":{"rendered":"\t\t
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A Practical GWP with Purpose: Canvas Bags That Brew Buzz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ZUS_Ngupi_Canvas_Tote_Bag_-_MY_-\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

ZUS Coffee Malaysia<\/b><\/span><\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

ZUS Ngupi Canvas Tote Bag GWP Promo and ZUS Online Shop Brand Merchadise<\/span><\/span><\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Canvas Tote Bags<\/span> <\/span><\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Product Design, Customization, Sourcing, Production, Fulfilment<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the launch of its new Ngupi coffee sachet packs, <\/span>ZUS Coffee<\/span><\/a> faced a common challenge for beverage brands \u2014 how to create urgency, drive trial, and stand out in a crowded retail and e-commerce space. The marketing team needed a promotional gift that would not only boost sales across channels but also reinforce ZUS\u2019s brand identity of style and convenience, all while delivering tangible value to customers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World worked closely with ZUS Coffee to design a customised canvas tote bag that blended practicality with the brand\u2019s modern, lifestyle-focused image. Made from durable fabric, the tote was designed to handle daily use while showcasing ZUS\u2019s signature branding in a bold, eye-catching print.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This versatile gift was compact enough for easy distribution in-store and through e-commerce orders, yet spacious enough for everyday errands \u2014 making it a perfect fit for customers\u2019 routines. By aligning the design with ZUS\u2019s brand values of style and convenience, the <\/span>canvas bag<\/span><\/a> became more than just a giveaway \u2014 it became a functional brand touchpoint in consumers\u2019 daily lives.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why It Worked \u2013 Impact & Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The customised canvas tote bag ticked every box for an effective <\/span>gift with purchase<\/span><\/a> \u2014 stylish, functional, and brand-aligned. Its high utility made it a desirable freebie, creating a strong purchase trigger both online and in-store. The exclusive, time-limited offer encouraged quicker purchase decisions, while the bag\u2019s reusable nature kept ZUS Coffee visible in customers\u2019 daily lives long after the campaign ended.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Credit: ZUS.everywhere instagram<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Credit: ZUS.everywhere instagram<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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For marketers, the impact was clear: increased sales velocity during the campaign period, stronger brand recall through repeated product use, and an uplift in customer engagement across retail and e-commerce channels. By pairing a premium-feel gift with a new product launch, ZUS maximised both immediate revenue and long-term brand presence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Credit: ZUS Coffee Merch Store<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From concept to fulfilment, DTC World helps brands like ZUS Coffee turn simple merchandise into strategic brand touchpoints. With expertise in sourcing, production, and fulfillment, we ensure that each item delivered not only meets expectations but elevates the brand experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A Practical GWP with Purpose: Canvas Bags That Brew Buzz Client ZUS Coffee Malaysia Campaign ZUS Ngupi Canvas Tote Bag […]<\/p>\n","protected":false},"author":2,"featured_media":34252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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