{"id":34237,"date":"2025-08-22T11:41:08","date_gmt":"2025-08-22T03:41:08","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=34237"},"modified":"2025-08-22T18:46:33","modified_gmt":"2025-08-22T10:46:33","slug":"softlan-malaysias-animal-laundry-bags-gwp-campaign","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/softlan-malaysias-animal-laundry-bags-gwp-campaign\/","title":{"rendered":"Softlan Malaysia\u2019s Animal Laundry Bags GWP Campaign"},"content":{"rendered":"\t\t
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Softlan Malaysia\u2019s Animal Laundry Bags GWP Campaign <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Softlan_Animal_Laundry_netting\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Softlan\u2019s Animal Laundry Bags Bring Fun to Laundry Day and Enhance Customer Engagement <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/b><\/span><\/p><\/td>

Softlan<\/b><\/span><\/p><\/td><\/tr>

Campaign<\/b><\/span><\/p><\/td>

Animal Netting Laundry Bag GWP<\/span><\/p><\/td><\/tr>

Market(s)<\/b><\/span><\/p><\/td>

Malaysia<\/span><\/p><\/td><\/tr>

Merchandise Type<\/b><\/span><\/p><\/td>

Laundry Netting Bags <\/span> <\/span><\/p><\/td><\/tr>

DTC World\u2019s Role<\/b><\/span><\/p><\/td>

Product Design, Material Sourcing, Production Management, Retail GWP<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a crowded FMCG aisle, even a trusted brand like <\/span>Softlan<\/span><\/a> faces the challenge of capturing shoppers\u2019 attention and driving repeat sales. The marketing team needed a promotional gift that was custom-designed, budget-friendly, and instantly appealing to families \u2014 a piece of merchandise that would stand out at the point of sale and entice consumers to choose Softlan over competitors, time and again.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Softlan\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World crafted a delightful series of animal-themed laundry netting bags, designed to be both charming and functional. The designs were thoughtfully created to align with Softlan\u2019s warm, family-friendly brand image, offering both practicality and appeal. Each bag in the series featured an adorable animal design, ensuring wide consumer appeal and reinforcing the brand’s connection with its target audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why It Worked \u2013 Impact & Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Source: Lazada Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This <\/span>gift-with-purchase<\/span><\/a> campaign achieved what every trade marketer aims for \u2014 stronger sell-through and increased basket size. The laundry bags\u2019 playful yet practical designs created an instant purchase trigger at shelf, while its collectible appeal encouraged shoppers to buy more Softlan products to complete the set. The result: higher repeat purchase rates, faster stock turnover, and a noticeable uplift in category sales during the campaign period \u2014 delivering both immediate revenue gains and longer-term shopper loyalty. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Softlan\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Softlan\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Softlan\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Softlan\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At DTC World, we understand that the right gift with purchase can be a powerful sales driver \u2014 but it needs to strike the perfect balance between brand fit, consumer appeal, and cost efficiency. For Softlan\u2019s campaign, our team handled the entire process from concept design to sourcing and production, ensuring the laundry bag was not only on-brand but also met budget requirements without compromising quality.<\/span><\/p>

With deep expertise in FMCG promotions and a proven network of reliable manufacturing partners across APAC, we deliver promotional gifts that help brands stand out on shelf, trigger impulse purchases, and keep shoppers coming back. <\/span>Not Just Merch \u2014 We Make It Move.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Softlan Malaysia\u2019s Animal Laundry Bags GWP Campaign Softlan\u2019s Animal Laundry Bags Bring Fun to Laundry Day and Enhance Customer Engagement […]<\/p>\n","protected":false},"author":2,"featured_media":34238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[1513,855,908,2124],"class_list":["post-34237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-custom-merchandise","tag-gwp","tag-promotional-merchandise","tag-softlan-malaysia"],"yoast_head":"\nSoftlan Malaysia\u2019s Animal Laundry Bags GWP Campaign - 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