{"id":33610,"date":"2025-07-14T17:57:08","date_gmt":"2025-07-14T09:57:08","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=33610"},"modified":"2025-07-23T14:29:55","modified_gmt":"2025-07-23T06:29:55","slug":"customised-tote-bags-for-sg60-unilever-gift-with-purchase-success-story","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/customised-tote-bags-for-sg60-unilever-gift-with-purchase-success-story\/","title":{"rendered":"Customised Tote Bags for SG60: Unilever Gift-With-Purchase Success Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33610\" class=\"elementor elementor-33610\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2161bca e-con-full e-flex e-con e-parent\" data-id=\"2161bca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29b2e0f elementor-widget elementor-widget-heading\" data-id=\"29b2e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Limited-Edition Tote Bags That Drove Redemption Success\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8750ad3 e-flex e-con-boxed e-con e-parent\" data-id=\"8750ad3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e548a6a elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e548a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-bags-showcase-1024x538.jpg\" class=\"attachment-large size-large wp-image-33831\" alt=\"Unilever SG60 Gift With Purchase tote bags promotions\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-bags-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-bags-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-bags-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-bags-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-bags-showcase.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-bags-showcase-600x315.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd51c21 e-flex e-con-boxed e-con e-parent\" data-id=\"cd51c21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22209e1 elementor-widget elementor-widget-text-editor\" data-id=\"22209e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"color: #000000;\"><b>Client<\/b><\/span><\/p><\/td><td><p><span style=\"color: #000000;\"><b>Unilever Singapore<\/b><\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Campaign<\/b><\/span><\/p><\/td><td><p><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">SG60 Gift-With-Purchase Promotion<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Market(s)<\/b><\/span><\/p><\/td><td><p><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Singapore<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>Merchandise Type<\/b><\/span><\/p><\/td><td><p><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Customised Canvas Tote Bags <\/span><\/p><\/td><\/tr><tr><td><p><span style=\"color: #000000;\"><b>DTC World\u2019s Role<\/b><\/span><\/p><\/td><td><p><span id=\"docs-internal-guid-2fe60622-7fff-e0be-8398-daf8cbd3a804\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\">Conceptualisation, Product Design, Material Sourcing, Production Management, Fulfillment<\/span><\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d778e2 e-flex e-con-boxed e-con e-parent\" data-id=\"6d778e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4981f2 elementor-widget elementor-widget-heading\" data-id=\"a4981f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign Objective\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb27a44 elementor-widget elementor-widget-text-editor\" data-id=\"eb27a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To commemorate Singapore\u2019s 60th anniversary, <a href=\"https:\/\/www.unilever.com.sg\/\" target=\"_blank\" rel=\"noopener\">Unilever<\/a> wanted to connect emotionally with consumers through a <\/span><a href=\"https:\/\/dtcworld.com\/my\/gift-with-purchase-promotions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gift-With-Purchase<\/span><\/a><span style=\"font-weight: 400;\"> (GWP) campaign. By offering a collectible tote bag inspired by Singaporean culture, Unilever aimed to boost sales of their popular products like Febreze and Dove. The objective was to create a unique promotional item that not only served as a functional accessory but also embodied the nation\u2019s identity and spirit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c43c5f e-flex e-con-boxed e-con e-parent\" data-id=\"9c43c5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-006b1e2 elementor-widget elementor-widget-heading\" data-id=\"006b1e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4e076 elementor-widget elementor-widget-text-editor\" data-id=\"2a4e076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DTC World\u2019s creative team brought Singapore\u2019s cultural identity to life through a series of eye-catching, collectible <a href=\"https:\/\/dtcworld.com\/my\/product\/c897-customised-tote-bag\/\" target=\"_blank\" rel=\"noopener\">tote bags<\/a> designed to spark emotional connection and everyday usability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49dbb9f e-grid e-con-boxed e-con e-parent\" data-id=\"49dbb9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2872adf elementor-widget elementor-widget-image\" data-id=\"2872adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-2.jpg\" class=\"attachment-large size-large wp-image-33614\" alt=\"Unilever SG60 GWP tote bag featuring Singlish phrases and cultural icons.\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-2.jpg 500w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-2-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-2-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-2-100x100.jpg 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8c5cb elementor-widget elementor-widget-image\" data-id=\"3e8c5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Tote-Bag-gift-with-purchase-at-FairPrice.jpg\" class=\"attachment-large size-large wp-image-33615\" alt=\"Unilever SG60 GWP tote bag featuring Singlish phrases and cultural icons.\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Tote-Bag-gift-with-purchase-at-FairPrice.jpg 540w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Tote-Bag-gift-with-purchase-at-FairPrice-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Tote-Bag-gift-with-purchase-at-FairPrice-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Tote-Bag-gift-with-purchase-at-FairPrice-100x100.jpg 100w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c9447e e-flex e-con-boxed e-con e-parent\" data-id=\"0c9447e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d5a13 elementor-widget elementor-widget-text-editor\" data-id=\"d9d5a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"355\" data-end=\"584\"><p data-start=\"357\" data-end=\"584\"><strong data-start=\"357\" data-end=\"395\">Culturally-Driven Design Concepts:<\/strong> We infused local flavor into the artwork by incorporating iconic Singlish phrases like \u201cAlamak,\u201d \u201cShiok,\u201d and \u201cBojio,\u201d delivering humor and relatability that resonates with all age groups.<\/p><\/li><li data-start=\"586\" data-end=\"746\"><p data-start=\"588\" data-end=\"746\"><strong data-start=\"588\" data-end=\"625\">Nostalgic Pop Culture References:<\/strong> We tapped into beloved local TV classics like <em data-start=\"672\" data-end=\"687\">Phua Chu Kang<\/em> to build intergenerational appeal and strong brand recall.<\/p><\/li><li data-start=\"748\" data-end=\"918\"><p data-start=\"750\" data-end=\"918\"><strong data-start=\"750\" data-end=\"782\">Quality Meets Functionality:<\/strong> The totes were produced using durable, high-quality material\u2014designed to be more than just a keepsake, but a practical daily essential.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5049df8 e-grid e-con-boxed e-con e-parent\" data-id=\"5049df8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700ac4d elementor-widget elementor-widget-image\" data-id=\"700ac4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-1.jpg\" class=\"attachment-large size-large wp-image-33616\" alt=\"Unilever SG60 Customised Canvas Tote Bags, promotional gift featuring Singlish phrases &amp; cultural icons in Singapore\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-1.jpg 500w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-1-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-1-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-1-100x100.jpg 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c2b295 elementor-widget elementor-widget-image\" data-id=\"8c2b295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-3.jpg\" class=\"attachment-large size-large wp-image-33617\" alt=\"Unilever SG60 Customised Canvas Tote Bags, promotional gift featuring Singlish phrases &amp; cultural icons in Singapore\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-3.jpg 500w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-3-300x300.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-3-150x150.jpg 150w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever_SG60-canvas-tote-bags-3-100x100.jpg 100w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa649d4 e-flex e-con-boxed e-con e-parent\" data-id=\"fa649d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-218a11b elementor-widget elementor-widget-text-editor\" data-id=\"218a11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This project showcases how DTC World blends cultural storytelling, functional product design, and production expertise to create memorable merchandise that drives brand engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-403c863 e-flex e-con-boxed e-con e-parent\" data-id=\"403c863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-511b72d elementor-widget elementor-widget-heading\" data-id=\"511b72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why It Worked \u2013 Impact &amp; Outcomes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-025b582 elementor-widget elementor-widget-text-editor\" data-id=\"025b582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This GWP campaign was a huge success, driving significant sales growth and deepening emotional connections between Unilever and its customers. The tote bags became a symbol of national pride, with strong social media engagement as customers proudly displayed their bags online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b6c3cb e-grid e-con-full e-con e-child\" data-id=\"0b6c3cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9113fc elementor-widget elementor-widget-image\" data-id=\"e9113fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase-768x1024.jpg\" class=\"attachment-large size-large wp-image-33618\" alt=\"Unilever SG60 promotion in Singapore FairPrice outlet.\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase-768x1023.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase-225x300.jpg 225w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase-600x800.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase.jpg 869w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab48289 elementor-widget elementor-widget-text-editor\" data-id=\"ab48289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Redemption Response<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">The tote bags quickly became a sought-after item, and sold out in most of the participating outlets, with many consumers eager to collect the full set. Social media posts featuring the tote bags amplified the campaign\u2019s reach, engaging consumers of all ages and creating an organic buzz.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f82fa37 e-grid e-con-full e-con e-child\" data-id=\"f82fa37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d92f031 elementor-widget elementor-widget-image\" data-id=\"d92f031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase1-768x1024.jpg\" class=\"attachment-large size-large wp-image-33619\" alt=\"Unilever SG60 free gift promotion. Customised Canvas Tote Bags fully redeemed at trade channel.\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase1-768x1024.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase1-225x300.jpg 225w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase1-600x800.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/Unilever-SG60-Promo-at-FairPrice-post-on-showcase1.jpg 1042w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fully redeemed within just 3 weeks! The culturally inspired tote bags struck a chord with shoppers\u2014proof that meaningful design drives strong engagement.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d398603 e-flex e-con-boxed e-con e-parent\" data-id=\"d398603\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0eac33 elementor-widget elementor-widget-heading\" data-id=\"d0eac33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partnering With DTC World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b95589 elementor-widget elementor-widget-text-editor\" data-id=\"4b95589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DTC World was instrumental in bringing this GWP campaign to life. From concept development and design to production and fulfillment, we ensured the tote bags met functional needs while resonating emotionally with the target audience. Our expertise in <\/span><b>custom merchandise and GWP strategy<\/b><span style=\"font-weight: 400;\"> enabled Unilever to create a memorable and successful promotion that truly captured the essence of Singapore.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38bc103 e-flex e-con-boxed e-con e-parent\" data-id=\"38bc103\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4458ca4 elementor-cta--skin-cover elementor-widget elementor-widget-call-to-action\" data-id=\"4458ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/07\/call-to-action-background-1024x683.jpg);\" role=\"img\" aria-label=\"Gift with Purchase banner CTA\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLooking for GWP Ideas That Drive Sales?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLet\u2019s create merchandise that works harder for your brand.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/dtcworld.com\/my\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\tContact DTC World\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76eff6c e-con-full e-flex e-con e-child\" data-id=\"76eff6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e8408 elementor-widget elementor-widget-text-editor\" data-id=\"87e8408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Alternatively, you can explore our past\u00a0<strong><em><a href=\"https:\/\/dtcworld.com\/my\/dtc-showcase\/\" target=\"_blank\" rel=\"noopener\">Showcase<\/a><\/em><\/strong><b>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4><h4 dir=\"ltr\">\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64be812 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"64be812\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37442 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-posm category-showcase tag-company-merchandise tag-corporate-merchandise tag-merchandise-malaysia tag-merchandise-supplier-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37443\" alt=\"Guinness promotional merchandise Malaysia LED tray and light sign for trade channel display\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Guinness-LED-Tray_Counter-Display-showcase-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" target=&quot;_blank&quot;>\n\t\t\t\tGuinness POSM LED Tray &#038; Light Sign &#8211; Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dtcworld.com\/my\/guinness-posm-led-tray-light-sign-trade-display\/\" aria-label=\"Read more about Guinness POSM LED Tray &#038; Light Sign &#8211; Trade Channel Display Merchandise\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37418 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-showcase tag-custom-foldable-shopping-bag tag-custom-plush tag-gift-with-purchase-promotions tag-merchandise-supplier-malaysia tag-promotional-merchandise tag-purchase-with-purchase-promotions\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37419\" alt=\"Custom plush and foldable bag promotional merchandise for ARTISTRY Beauty Buddies campaign in Malaysia\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase-600x315.jpg 600w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Artistry-Beauty-Buddies-plush-foldable-bags-showcase.jpg 2040w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tARTISTRY Beauty Buddies Plush &#038; Foldable Bag &#8211; Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dtcworld.com\/my\/artistry-plush-foldable-bag-promotion-merchandise\/\" aria-label=\"Read more about ARTISTRY Beauty Buddies Plush &#038; Foldable Bag &#8211; Purchase With Purchase Promotion\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37395 post type-post status-publish format-standard has-post-thumbnail hentry category-all category-gift-with-purchase category-licensed-character category-showcase tag-custom-mug tag-gift-with-purchase-promotions tag-licensed-character-gift-malaysia tag-licensed-merchandise tag-merchandise-supplier-malaysia\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dtcworld.com\/my\/colgate-hello-kitty-mug-ip-licensed-merchandise\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-768x403.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37396\" alt=\"Hello Kitty mug licensed character gift Malaysia produced for Colgate gift with purchase promotion\" srcset=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-768x403.jpg 768w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-300x158.jpg 300w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-1024x538.jpg 1024w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-1536x806.jpg 1536w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-scaled.jpg 2048w, https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2026\/04\/Colgate-x-Hello-Kitty-mugs-showcase-600x315.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dtcworld.com\/my\/colgate-hello-kitty-mug-ip-licensed-merchandise\/\" target=&quot;_blank&quot;>\n\t\t\t\tColgate Hello Kitty Mug &#8211; IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dtcworld.com\/my\/colgate-hello-kitty-mug-ip-licensed-merchandise\/\" aria-label=\"Read more about Colgate Hello Kitty Mug &#8211; IP Licensed Merchandise for Retail Promotion\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Limited-Edition Tote Bags That Drove Redemption Success Client Unilever Singapore Campaign SG60 Gift-With-Purchase Promotion Market(s) Singapore Merchandise Type Customised Canvas<\/p>\n","protected":false},"author":4,"featured_media":33831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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