{"id":30524,"date":"2025-06-06T17:27:42","date_gmt":"2025-06-06T09:27:42","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=30524"},"modified":"2026-02-01T18:16:37","modified_gmt":"2026-02-01T10:16:37","slug":"quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/","title":{"rendered":"Quby Merchandise That Consumers Love – Why Brands Are Using It To Drive Sales & Engagement"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Quby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Introduction - Why is Quby So Popular?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Quby, also known as\u00a0Pentol<\/strong>, started as a\u00a0viral sticker character<\/strong>\u00a0and has evolved into a\u00a0powerful brand asset<\/strong> for promotional marketing. Originally launched on\u00a0WeChat, Quby gained mass popularity for its\u00a0cute, round-faced design, rosy cheeks, and expressive emotions. Today, Quby is widely used on\u00a0WhatsApp, Telegram and Instagram and is increasingly featured in\u00a0brand collaborations and merchandise promotions<\/strong>.<\/p>

This trend reflects a broader shift: brands are increasingly using character-based promotional merchandise to boost engagement, customer loyalty and sales performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"7-Eleven\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rexona\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Quby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Lifebuoy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Real retail campaigns featuring Quby gift-with-purchase merchandise – turning collectible character gifts into powerful drivers of customer engagement and repeat sales. Image credits (top left-right): 7-Eleven Malaysia \/ Guardian Malaysia. (bottom left-right): Northshore Plaza \/ Guardian Malaysia)\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Market Context: Licensed Merchandise Is Big Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before diving into Quby case studies, it\u2019s important to understand the scale of the industry:<\/p>

The global licensed entertainment and character merchandise market<\/strong> was valued at roughly US$166.8 billion in 2024<\/strong> and is projected to reach around US$268.8 billion by 2031,<\/strong> driven by rising consumer engagement with media franchises, collectibles and character-based products. (source: Intel Market Research – Licensed Entertainment and Character Merchandise Market<\/a>)<\/span><\/p>

Another industry estimate shows the licensed merchandise market generating approximately US$356.5 billion in revenue in 2023<\/strong>, underlining how intellectual property drives retail sales and brand reach. (source: Licensing International<\/a>)<\/span><\/p>

These figures demonstrate the strategic value of\u00a0character licensing<\/a>\u00a0– including promotional merchandise like Quby – as both a marketing channel and revenue driver.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key Indicators of Quby\u2019s Popularity:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2714\u00a0Quby Sticker Downloads:<\/strong>\u00a0The \u201cQuby pentol animated stickers\u201d pack has over 25,000 downloads<\/strong>, making it one of the most used character-based stickers.\u200b
\u2714\u00a0Social Media Engagement:<\/strong>\u00a0The @qubysticker_lover Instagram<\/a> fan page\u00a0has over\u00a016,000 followers<\/strong>, showing a growing digital fanbase.
\u2714\u00a0Merchandising Collaborations:<\/strong>\u00a0Darlie, 7-Eleven, 4-Fingers <\/strong>have launched Quby-themed promotional gifts to boost sales and consumer engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Quby Merchandise Drives Engagement & Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Character-based merchandise works because it taps into three powerful psychological drivers:<\/p>

1. Emotional Connection<\/strong> – Characters humanize brands and increase recall.<\/p>

2. Collectibility<\/strong> – Limited or series-based gifts encourage repeat purchases.<\/p>

3. Social Virality<\/strong> – Highly shareable merchandise boosts organic visibility on platforms like Instagram and TikTok.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"Darlie\u2019s\t\t\t\t\t\t\t\t\t\t\t
Darlie\u2019s Quby collectible glass jar campaign shows how character-based GWP merchandise boosts engagement, collectibility, and social sharing. Image credit: Darlie Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"Lifebuoy\t\t\t\t\t\t\t\t\t\t\t
Lifebuoy and Sunsilk Quby ceramic gifts at Watsons show how licensed character tableware elevates everyday promotions into collectible experiences. Image credits: Watsons Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campaign Example Stats (Industry Benchmarks)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing research shows that promotional campaigns featuring licensed elements typically outperform generic giveaways:<\/p>