{"id":30524,"date":"2025-06-06T17:27:42","date_gmt":"2025-06-06T09:27:42","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=30524"},"modified":"2026-07-03T13:28:59","modified_gmt":"2026-07-03T05:28:59","slug":"quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/","title":{"rendered":"What Is Quby? The StarMoly Character Behind the Collectibles"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"What\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What is Quby?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quby is a rosy-cheeked cartoon character with a round, oversized head and small, stick-like limbs, owned by the Chinese character studio StarMoly. It began as a set of instant-messaging stickers and grew into a collectible IP with a large following across Asia, where it now appears on keychains, homeware and other collectibles in brand campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Where Quby came from<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quby started life the way many modern characters do: as messaging stickers. Drawn by the illustrator credited as Chaoneng, it was a set of expressive stickers people sent in chats to stand in for a mood, and it spread across platforms including LINE and WhatsApp. Its Chinese name, \u4e56\u5de7\u5b9d\u5b9d (roughly \u201cwell-behaved baby\u201d), and its tagline, \u201cSmile at life,\u201d capture the gentle, everyday tone that made it easy to share.<\/p>

Quby belongs to StarMoly, a Chinese IP studio founded in 2016 that built a business out of messaging characters. StarMoly’s characters have collectively been downloaded more than a billion times, and Quby is one of its best-known faces. What began as a way to punctuate a text message became a character people recognised on sight \u2014 and then one they wanted to own, as the stickers crossed over into physical collectibles and brand collaborations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What Quby looks like<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"What\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quby’s design is deliberately simple. The character is built from a few clean lines: a large round head that dominates the body, rosy cheeks, and thin, stick-like arms and legs. There is no elaborate costume or detail to reproduce, which is part of why it reads clearly whether printed small on a keychain or large on a tote bag.<\/p>

The personality lives in the expressions. Like the sticker sets it came from, Quby exists in a wide range of moods \u2014 happy, sulky, sleepy, surprised \u2014 each conveyed through small changes to the eyes, mouth and posture rather than the core shape. The silhouette stays constant while the face does the talking. That is what makes the character instantly identifiable, and what makes a set of Quby items pleasant to collect: there is an expression for almost any feeling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Quby's friends: the StarMoly family<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
credits: StarMoly<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quby is not an only child. It belongs to a wider family of StarMoly characters \u2014 more than thirty in total \u2014 each a simple, expressive face with its own personality. Among them are Moer, a raccoon; Rumi, a rounded panda-like character; Waang, an egg; and Xiao, a cat. A signature trait runs across the family: the characters change their outfits and expressions to suit the moment, so the same character can appear dressed for a festival in one setting and in everyday form in another. StarMoly’s characters have reached well beyond messaging \u2014 the studio has even licensed its characters for film promotion \u2014 but Quby remains one of its most recognisable. For fans, that shared world is part of the appeal; for brands, it means a character that can be styled to fit an occasion without losing who it is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Why Quby travels across brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Part of Quby’s appeal to brands is how easily it adapts. A character built from a few simple lines reads clearly at any size and in any colour, so it sits comfortably on a mug, a tote, a keychain or a bottle without losing its identity.<\/p>

Because Quby is not tied to a film, game or story-world, it carries no plot a brand has to work around. It can take on a host brand’s colours and tone rather than competing with them \u2014 and, true to the StarMoly family trait, it can be dressed for a season or an occasion. Its origins as a mood-driven sticker give it built-in warmth and relatability, while its range of expressions lends itself naturally to collectible sets. Simple, expressive and unattached to any one universe: that combination is what lets a single character feel at home across very different products \u2014 food, personal care, household and festive gifting alike.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Quby in brand campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Those qualities are why Quby has appeared in gift-with-purchase and collectible campaigns <\/i>for a range of consumer brands across Asia, including KFC<\/b>, Colgate<\/b>, Knorr<\/b> and Dettol<\/b>, alongside others such as Lifebuoy<\/b>, Pizza Hut<\/b> and the restaurant chain 4Fingers<\/b>. In these campaigns the character usually shows up as keychains, charms, ceramic homeware and bags \u2014 formats that suit both everyday use and collecting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"4Fingers\t\t\t\t\t\t\t\t\t\t\t
credit: 4Fingers Crispy Chicken<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Reckitt\t\t\t\t\t\t\t\t\t\t\t
Photo: FairPrice<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Pizza\t\t\t\t\t\t\t\t\t\t\t
image: Pizza Hut Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Colgate\t\t\t\t\t\t\t\t\t\t\t
credit: Colgate Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"Lifebuoy\t\t\t\t\t\t\t\t\t\t\t
credit: Guardian Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"free\t\t\t\t\t\t\t\t\t\t\t
Image credit: 7-Eleven<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

DTC World<\/b> was the merchandise production partner <\/b>behind several of these. As a creative merchandising agency, DTC adapts a licensed character<\/a> like Quby into campaign-ready items and handles the production and fulfilment behind them, while each brand builds its own promotion around the result. That is the difference between a character a brand simply borrows and one turned into a working part of a campaign \u2014 designed as a set, produced to a standard and delivered across markets.<\/p>

For the Quby campaigns DTC World has designed and produced \u2014 and how a licensed character becomes a campaign mechanic \u2014 see Quby merchandise<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Quby: quick questions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
Who created Quby? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quby is credited to the illustrator Chaoneng and is owned by the Chinese IP studio StarMoly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t
What does \u4e56\u5de7\u5b9d\u5b9d mean? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

It is Quby’s Chinese name, roughly \u201cwell-behaved baby\u201d \u2014 fitting for the character’s gentle, good-natured tone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t
Who are Quby's friends? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quby is one of more than thirty StarMoly characters. Others include Moer the raccoon, Rumi the panda-like character, Waang the egg and Xiao the cat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

\n\t\t\t\t\n\t\t\t\t\t
Where can I find Quby stickers? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Quby began as messaging stickers and has been distributed on platforms including LINE and WhatsApp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Read more BLOGS<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tAPAC IP Licensing Trends \u2014 June 2026: How Niche IPs Are Winning Attention\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"Blind<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tBlind Box Campaign Mechanic: The SEA Playbook for Brand Marketers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"Quby<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tQuby Merchandise: Why One Character Keeps Working Across Unrelated Brands\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t
\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

What is Quby? Quby is a rosy-cheeked cartoon character with a round, oversized head and small, stick-like limbs, owned by<\/p>\n","protected":false},"author":2,"featured_media":38116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[1590,1176],"class_list":["post-30524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-licensed-character-merchandise","tag-quby"],"yoast_head":"\nWhat Is Quby? Malaysia's Campaign Character - DTC World<\/title>\n<meta name=\"description\" content=\"Quby is the licensed character Malaysia brands use to drive engagement & sales. See what Quby is and how brands put it to work in campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Quby? Malaysia's Campaign Character - DTC World\" \/>\n<meta property=\"og:description\" content=\"Quby is the licensed character Malaysia brands use to drive engagement & sales. See what Quby is and how brands put it to work in campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"DTC World\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T09:27:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T05:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1075\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DTC Admin - Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DTC Admin - Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/\"},\"author\":{\"name\":\"DTC Admin - Marketing\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#\\\/schema\\\/person\\\/31928ba8114794e5b8eda85a98e8d2b2\"},\"headline\":\"What Is Quby? The StarMoly Character Behind the Collectibles\",\"datePublished\":\"2025-06-06T09:27:42+00:00\",\"dateModified\":\"2026-07-03T05:28:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/\"},\"wordCount\":1014,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg\",\"keywords\":[\"Licensed Character Merchandise\",\"Quby\"],\"articleSection\":[\"Blogs\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/\",\"url\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/\",\"name\":\"What Is Quby? Malaysia's Campaign Character - DTC World\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg\",\"datePublished\":\"2025-06-06T09:27:42+00:00\",\"dateModified\":\"2026-07-03T05:28:59+00:00\",\"description\":\"Quby is the licensed character Malaysia brands use to drive engagement & sales. See what Quby is and how brands put it to work in campaigns.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg\",\"width\":2048,\"height\":1075,\"caption\":\"What is Quby - The StarMoly Character Behind the Collectibles\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Quby? The StarMoly Character Behind the Collectibles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#website\",\"url\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/\",\"name\":\"DTC World\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#organization\",\"name\":\"DTC WOrld\",\"url\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/DTC-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/DTC-Logo.svg\",\"width\":134,\"height\":36,\"caption\":\"DTC WOrld\"},\"image\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#\\\/schema\\\/person\\\/31928ba8114794e5b8eda85a98e8d2b2\",\"name\":\"DTC Admin - Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c6a3336ca6f32ea88cefd7d3e3eb285f7f228a7ada10ca226a326999cb7bdf4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c6a3336ca6f32ea88cefd7d3e3eb285f7f228a7ada10ca226a326999cb7bdf4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3c6a3336ca6f32ea88cefd7d3e3eb285f7f228a7ada10ca226a326999cb7bdf4?s=96&d=mm&r=g\",\"caption\":\"DTC Admin - Marketing\"},\"url\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/author\\\/dtcadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Quby? Malaysia's Campaign Character - DTC World","description":"Quby is the licensed character Malaysia brands use to drive engagement & sales. See what Quby is and how brands put it to work in campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/","og_locale":"en_GB","og_type":"article","og_title":"What Is Quby? Malaysia's Campaign Character - DTC World","og_description":"Quby is the licensed character Malaysia brands use to drive engagement & sales. See what Quby is and how brands put it to work in campaigns.","og_url":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/","og_site_name":"DTC World","article_published_time":"2025-06-06T09:27:42+00:00","article_modified_time":"2026-07-03T05:28:59+00:00","og_image":[{"width":2048,"height":1075,"url":"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg","type":"image\/jpeg"}],"author":"DTC Admin - Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DTC Admin - Marketing","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/#article","isPartOf":{"@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/"},"author":{"name":"DTC Admin - Marketing","@id":"https:\/\/dtcworld.com\/my\/#\/schema\/person\/31928ba8114794e5b8eda85a98e8d2b2"},"headline":"What Is Quby? The StarMoly Character Behind the Collectibles","datePublished":"2025-06-06T09:27:42+00:00","dateModified":"2026-07-03T05:28:59+00:00","mainEntityOfPage":{"@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/"},"wordCount":1014,"commentCount":0,"publisher":{"@id":"https:\/\/dtcworld.com\/my\/#organization"},"image":{"@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg","keywords":["Licensed Character Merchandise","Quby"],"articleSection":["Blogs"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/","url":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/","name":"What Is Quby? Malaysia's Campaign Character - DTC World","isPartOf":{"@id":"https:\/\/dtcworld.com\/my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/#primaryimage"},"image":{"@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg","datePublished":"2025-06-06T09:27:42+00:00","dateModified":"2026-07-03T05:28:59+00:00","description":"Quby is the licensed character Malaysia brands use to drive engagement & sales. See what Quby is and how brands put it to work in campaigns.","breadcrumb":{"@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/#primaryimage","url":"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg","contentUrl":"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2025\/06\/Quby-The-StarMoly-Character-Behind-the-Collectibles-scaled.jpg","width":2048,"height":1075,"caption":"What is Quby - The StarMoly Character Behind the Collectibles"},{"@type":"BreadcrumbList","@id":"https:\/\/dtcworld.com\/my\/quby-merchandise-that-consumers-love-why-brands-are-using-it-to-drive-sales-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dtcworld.com\/my\/"},{"@type":"ListItem","position":2,"name":"What Is Quby? The StarMoly Character Behind the Collectibles"}]},{"@type":"WebSite","@id":"https:\/\/dtcworld.com\/my\/#website","url":"https:\/\/dtcworld.com\/my\/","name":"DTC World","description":"","publisher":{"@id":"https:\/\/dtcworld.com\/my\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dtcworld.com\/my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/dtcworld.com\/my\/#organization","name":"DTC WOrld","url":"https:\/\/dtcworld.com\/my\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dtcworld.com\/my\/#\/schema\/logo\/image\/","url":"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/01\/DTC-Logo.svg","contentUrl":"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/01\/DTC-Logo.svg","width":134,"height":36,"caption":"DTC WOrld"},"image":{"@id":"https:\/\/dtcworld.com\/my\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dtcworld.com\/my\/#\/schema\/person\/31928ba8114794e5b8eda85a98e8d2b2","name":"DTC Admin - Marketing","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/3c6a3336ca6f32ea88cefd7d3e3eb285f7f228a7ada10ca226a326999cb7bdf4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3c6a3336ca6f32ea88cefd7d3e3eb285f7f228a7ada10ca226a326999cb7bdf4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c6a3336ca6f32ea88cefd7d3e3eb285f7f228a7ada10ca226a326999cb7bdf4?s=96&d=mm&r=g","caption":"DTC Admin - Marketing"},"url":"https:\/\/dtcworld.com\/my\/author\/dtcadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/posts\/30524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/comments?post=30524"}],"version-history":[{"count":15,"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/posts\/30524\/revisions"}],"predecessor-version":[{"id":38128,"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/posts\/30524\/revisions\/38128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/media\/38116"}],"wp:attachment":[{"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/media?parent=30524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/categories?post=30524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtcworld.com\/my\/wp-json\/wp\/v2\/tags?post=30524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}