{"id":30478,"date":"2025-06-06T16:16:40","date_gmt":"2025-06-06T08:16:40","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=30478"},"modified":"2025-06-13T10:37:16","modified_gmt":"2025-06-13T02:37:16","slug":"gift-with-purchase-merchandise-for-meiji-in-store-event","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/gift-with-purchase-merchandise-for-meiji-in-store-event\/","title":{"rendered":"Gift with Purchase Merchandise for Meiji In-Store Event"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Meiji\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Creative Gift-with-Purchase Merchandise That Drives Shopper Excitement and Footfall\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World partnered with Meiji Seika Singapore to create exclusive\u00a0gift-with-purchase<\/a>\u00a0(GWP) items for their highly anticipated 2025 In-Store Event. Designed to attract families and young shoppers, the custom premiums helped the brand increase basket size, engage shoppers on-site, and reinforce brand loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Client: <\/strong>Meiji Seika Singapore<\/p>

Campaign:<\/strong> Meiji In-Store Event 2025<\/p>

Market: <\/strong>Singapore<\/p>

Solutions:\u00a0<\/strong><\/p>

Gift-with-purchase merchandise, custom event premiums<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What We Delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategic and Fun Gift-with-Purchase Merchandise That Enhances Retail Promotions<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To support Meiji\u2019s retail activation strategy, DTC World delivered two types of exclusive custom gifts designed for maximum impact at point-of-sale:<\/p>

Meiji Shopper Bags\u00a0<\/strong>
Large-sized, colourful, and reusable shopping bags featuring playful, eye-catching designs that reflect Meiji\u2019s confectionery brand identity.\u00a0\u00a0<\/p>

(read: How to Market your Brand with Eco-friendly Promotional Shopper Bags and Totes<\/a>)<\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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source: Meiji Seika Singapore\n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4 vibrant designs featuring iconic Meiji products<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Water Bottle Holder with Branded Sling & Limited Edition Keychain<\/strong>
A uniquely designed redemption item for customers who purchased Yan Yan. This compact, functional bottle holder featured a branded Meiji sling and an exclusive keychain, adding perceived value and collectible appeal for fans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meiji Bottle Holder with customised Keychain<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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These items were strategically crafted to not only reward purchases but also increase in-store engagement and prolong post-purchase brand exposure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2705 Strong uplift in footfall<\/b> during the campaign weekends<\/p>

\u2705 Increased average basket size<\/b> due to GWP mechanics<\/p>

\u2705 High demand<\/b> for limited-edition redemptions, leading to early stockouts<\/p>

\u2705 Greater brand visibility<\/b> and consumer engagement across multiple shopper demographics<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This campaign highlights DTC World\u2019s ability to turn simple gift concepts into high-impact marketing tools. From creative design to logistics and production, we help brands like Meiji create meaningful shopper experiences through gift-with-purchase solutions that drive sales and brand love. Whether you’re launching a new flavour, celebrating a seasonal promotion, or activating in retail, our team is ready to bring your ideas to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Let\u2019s create gift-with-purchase merchandise that excites shoppers and brings them in-store.<\/h4>

From concept to delivery\u2014creative, on-brand, and designed to drive footfall and engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"F&N<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEngaging Consumers with F&N Sparkling Foldable Bags\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"ice<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAdorable Sumikko Gurashi Bags for Unilever\u2019s Ice Cream Gift-With-Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"UOL<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tUOL Malls Art-Inspired Shopping Bags Redemption Gifts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Creative Gift-with-Purchase Merchandise That Drives Shopper Excitement and Footfall Overview DTC World partnered with Meiji Seika Singapore to create exclusive\u00a0gift-with-purchase\u00a0(GWP)<\/p>\n","protected":false},"author":2,"featured_media":30479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[1834,854,2014,1861],"class_list":["post-30478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-fmcg-promotions","tag-gift-with-purchase","tag-in-store-marketing-singapore","tag-retail-activation-campaigns"],"yoast_head":"\nGift with Purchase for Meiji Singapore Event - 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