{"id":30425,"date":"2025-06-06T15:26:36","date_gmt":"2025-06-06T07:26:36","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=30425"},"modified":"2025-10-27T14:54:24","modified_gmt":"2025-10-27T06:54:24","slug":"cooling-down-with-style-heineken-malaysias-custom-merchandise","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/cooling-down-with-style-heineken-malaysias-custom-merchandise\/","title":{"rendered":"Cooling Down with Style: Heineken Malaysia\u2019s Custom Merchandise"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Heineken\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Branded Cooler Merchandise to Drive Beverage Sales via eCommerce Gifting\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To energize Heineken\u2019s online sales channel in Malaysia and engage beer consumers with a summer-ready experience, DTC World developed a pair of functional and visually striking promotional merchandise items: the Heineken Cool Box and Heineken Cooler Box. These branded gift premiums were part of a purchase-with-reward digital contest on Drinkies.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand: <\/strong>Heineken<\/p>

Campaign:<\/strong> eCommerce Gifting\u00a0<\/p>

Market: <\/strong>Malaysia<\/p>

Solutions:\u00a0<\/strong><\/p>

Custom Promotional Merchandise<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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credit: Drinkies Malaysia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What We Delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Custom Premiums That Elevate Brand Experience\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World created two high-impact promotional items to match Heineken\u2019s brand identity and campaign theme:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Both these custom branded portable cooler box<\/a> and large capacity cooler box<\/a> were built for function and form\u2014durable, lifestyle-friendly, and boldly branded with Heineken\u2019s signature visual identity. We ensured top-tier material quality and finish while remaining cost-effective and within the campaign\u2019s logistics timeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2705 Boosted engagement<\/b> and conversions<\/b> on Drinkies eCommerce platform
\u2705 Strong brand visibility<\/b> and positive user-generated content (UGC) from contest participants
\u2705 Successfully reinforced<\/b> Heineken\u2019s brand equity<\/b> through lifestyle-based merchandise<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This campaign showcases how branded lifestyle merchandise<\/a><\/strong>\u2014when strategically linked to digital promotions\u2014can powerfully influence consumer behavior. Through creative, well-crafted coolers, Heineken Malaysia transformed a typical eCommerce purchase into a memorable brand moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Let\u2019s craft branded coolers your customers<\/h4>

will\u00a0love to receive\u2014and reuse.<\/h4>

From concept to delivery. Functional, eye-catching, and perfect for eCommerce gifting that drives beverage sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"F&N<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEngaging Consumers with F&N Sparkling Foldable Bags\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"ice<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAdorable Sumikko Gurashi Bags for Unilever\u2019s Ice Cream Gift-With-Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"UOL<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tUOL Malls Art-Inspired Shopping Bags Redemption Gifts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Branded Cooler Merchandise to Drive Beverage Sales via eCommerce Gifting Overview To energize Heineken\u2019s online sales channel in Malaysia and<\/p>\n","protected":false},"author":2,"featured_media":30451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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