{"id":30390,"date":"2025-06-06T14:58:58","date_gmt":"2025-06-06T06:58:58","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=30390"},"modified":"2025-06-13T10:48:59","modified_gmt":"2025-06-13T02:48:59","slug":"hatching-creativity-mentos-vietnams-custom-dino-egg-pen-holder","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/hatching-creativity-mentos-vietnams-custom-dino-egg-pen-holder\/","title":{"rendered":"Hatching Creativity: Mentos Vietnam\u2019s Custom Dino Egg Pen Holder"},"content":{"rendered":"\t\t
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Engaging GWP Execution in Vietnam with Custom Dino Egg Pen Holders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World collaborated with Perfetti Van Melle to deliver an exclusive\u00a0gift-with-purchase<\/a>\u00a0(GWP) item for their Mentos promotional campaign in Vietnam. The adorable Dino Egg Pen Holder was customised with Mentos branding and distributed as part of a retail activation to boost brand visibility and appeal among young consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand: <\/strong>Mentos (Perfetti Van Melle)<\/p>

Campaign:<\/strong> Gift with Purchase (GWP)<\/p>

Market: <\/strong>Vietnam<\/p>

Solutions:\u00a0<\/strong>Merchandise<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Mentos\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What We Delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative, Cost-Effective Custom Merchandise That Drives Brand Love<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We designed and produced a unique Dino Egg Pen Holder tailored for Mentos’ vibrant brand identity. The item came in two colour variants and featured prominently printed branding, reinforcing recall with every use. This GWP item was selected for its youthful design, high utility, and ability to create a share-worthy moment at point of purchase.<\/p>


DTC Vietnam ensured production was completed with high-quality standards and cost efficiency, helping our client maximise value while staying on budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2705 Increased<\/strong> in-store engagement<\/strong> and GWP redemption
\u2705 Reinforced<\/strong> Mentos\u2019 brand presence<\/strong> in Vietnam with a fun, collectible item
\u2705 Positive consumer sentiment<\/strong> and strong uptake during the campaign period<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This project demonstrates how creative yet simple promotional items\u2014when strategically aligned with a brand\u2019s personality\u2014can make a strong impact. With our in-market presence and sourcing capabilities, DTC World delivered both quality and value, supporting Mentos in driving retail excitement and consumer connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Let\u2019s design foldable bags your customers will actually use.<\/h4>

From concept to delivery\u2014practical, on-brand, and promotion-ready.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"F&N<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEngaging Consumers with F&N Sparkling Foldable Bags\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"ice<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAdorable Sumikko Gurashi Bags for Unilever\u2019s Ice Cream Gift-With-Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"UOL<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tUOL Malls Art-Inspired Shopping Bags Redemption Gifts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Engaging GWP Execution in Vietnam with Custom Dino Egg Pen Holders Overview DTC World collaborated with Perfetti Van Melle to<\/p>\n","protected":false},"author":2,"featured_media":30398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[1338,1742,854],"class_list":["post-30390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-customised-promotional-merchandise","tag-fmcg-marketing-campaigns","tag-gift-with-purchase"],"yoast_head":"\nHatching Creativity: Mentos Vietnam\u2019s Custom Dino Egg Pen Holder - 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