{"id":30037,"date":"2025-03-26T17:50:42","date_gmt":"2025-03-26T09:50:42","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=30037"},"modified":"2025-03-26T17:51:23","modified_gmt":"2025-03-26T09:51:23","slug":"zus-coffee-cny-campaign-festive-gwp-magnets-that-engage","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/zus-coffee-cny-campaign-festive-gwp-magnets-that-engage\/","title":{"rendered":"ZUS Coffee CNY Campaign: Festive GWP Magnets That Engage"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ZUS\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client: ZUS Coffee\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To celebrate the Chinese New Year season in Malaysia, <\/span>ZUS Coffee<\/b> launched a highly engaging <\/span>gift-with-purchase<\/span><\/a> campaign, offering a series of <\/span>6 custom-designed festive fridge magnets<\/b>. Each magnet featured a unique design with <\/span>auspicious CNY greetings<\/span><\/i>, making them both <\/span>meaningful and collectible<\/span><\/i>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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During the promotion period, customers who spent a minimum of RM60 at ZUS Coffee received a <\/span>free<\/span><\/i> fridge magnet<\/b>, with a <\/span>different design released every few days<\/b> to keep consumers returning. This created a sense of anticipation, exclusivity, and <\/span>collectible excitement<\/b> around the campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(source: zus.originals<\/span> instagram<\/span>)\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The <\/span>magnets<\/span><\/a> weren\u2019t just festive tokens \u2013 they were <\/span>branded merchandise<\/b><\/a> designed to align with the youthful, witty tone of ZUS Coffee\u2019s identity, blending <\/span>traditional blessings<\/b> with fun modern interpretations (e.g. \u201c\u4e94\u798f\u4e34\u95e8 \u2013 Vibes on vibes\u201d or \u201c\u6b65\u6b65\u9ad8\u5347 \u2013 Level up, fam!\u201d).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC World supported this campaign as a <\/span>trusted partner in promotional merchandising<\/b>, handling the <\/span>sourcing, production, and logistics <\/span><\/i>of the CNY fridge magnets. Our focus on <\/span>quality materials<\/b>, <\/span>vibrant finishing<\/b>, and <\/span>timely delivery<\/b> ensured a seamless and impactful execution for ZUS Coffee\u2019s festive campaign. As a leading provider of <\/span>creative and effective <\/b>gift-with-purchase solutions<\/b><\/a>, we help brands bring their promotional ideas to life \u2014 with products that not only engage but also elevate brand presence during key festive periods.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increased Footfall & Spend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Minimum spend of RM60 encouraged higher basket sizes during the festive period.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Repeat Customer Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The rotating magnet designs incentivized repeat visits and purchases to complete the collection.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Festive Brand Connection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Magnets doubled as cultural tokens and marketing tools, boosting emotional connection during CNY.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Sourcing, Production, Logistics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The ZUS Coffee Chinese New Year GWP campaign is a great example of how <\/span>creative, culturally relevant promotional merchandise<\/b> can drive <\/span>consumer excitement<\/b>, boost <\/span>festive sales<\/b>, and enhance <\/span>brand loyalty<\/b>. By turning a simple fridge magnet into a <\/span>desirable collectible<\/b>, DTC World helped ZUS Coffee execute a campaign that stood out in Malaysia\u2019s competitive CNY retail landscape.<\/span><\/p>

Looking to launch your next <\/span>seasonal or festive promotion<\/b>? Let <\/span>DTC World<\/b> help you create <\/span>customized promotional gifts<\/b> that make your brand memorable \u2014 and collectible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Need help to find the right<\/span> promotional solutions to amplify your brand visibility?<\/h4>

Let us guide you through the process of picking the perfect fit.<\/p>

Scale your business<\/strong>\u00a0with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead our Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Ooze<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBoost OOZE Brand Cocktails in Mongolia with Eye-Catching Promotional Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Zus<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tZUS Coffee ‘Kopi Patah Hati’ : Winning Hearts with Exclusive Phone Strap Gifts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Limited<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuardian Puffy Cosmetic Bags: A Stylish Gift With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client: ZUS Coffee Description: To celebrate the Chinese New Year season in Malaysia, ZUS Coffee launched a highly engaging gift-with-purchase<\/p>\n","protected":false},"author":4,"featured_media":30038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[1974,1975,1716],"class_list":["post-30037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-branded-merchandise-campaign","tag-custom-promotional-items-sg","tag-gift-with-purchase-singapore"],"yoast_head":"\nZUS Coffee CNY Campaign: Festive GWP Magnets That Engage - 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