{"id":29615,"date":"2025-03-20T10:55:03","date_gmt":"2025-03-20T02:55:03","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=29615"},"modified":"2025-10-28T15:49:05","modified_gmt":"2025-10-28T07:49:05","slug":"zus-coffee-kopi-patah-hati-winning-hearts-with-exclusive-phone-strap-gifts","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/zus-coffee-kopi-patah-hati-winning-hearts-with-exclusive-phone-strap-gifts\/","title":{"rendered":"ZUS Coffee ‘Kopi Patah Hati’ : Winning Hearts with Exclusive Phone Strap Gifts"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Zus\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client: ZUS Coffee\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ZUS Coffee\u2019s <\/span>\u2018Kopi Patah Hati\u2019 campaign <\/b>in Malaysia leveraged the power of <\/span>exclusive promotional merchandise<\/b> to drive engagement and sales. To make the campaign more enticing, <\/span>custom-designed phone straps<\/b> in two vibrant colours\u2014pink and turquoise\u2014were introduced as a <\/span>gift-with-purchase<\/b><\/a> (GWP)<\/b> incentive, available exclusively on <\/span>ZUS Coffee\u2019s TikTok shop<\/b><\/a>. The unique <\/span>phone straps <\/span><\/a>not only aligned with the campaign\u2019s aesthetic but also served as a trendy and functional keepsake, reinforcing brand recall every time customers used them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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By incorporating a social commerce strategy, ZUS Coffee capitalised on the immense popularity of TikTok shopping trends, tapping into a younger, digital-savvy audience that values both aesthetic and utility-driven <\/span>promotional gifts<\/span><\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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(source: ZUS TikTok)\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The campaign\u2019s execution on TikTok allowed ZUS Coffee to create buzz-worthy content, collaborations with influencers, and user-generated posts, further amplifying its reach. The scarcity and exclusivity of the <\/span>phone strap<\/span><\/a> gift encouraged faster purchases, making it a powerful driver for sales and brand engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increased Customer Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The TikTok-exclusive GWP campaign created a <\/span>sense of excitement and urgency<\/b>, resulting in higher engagement rates on the platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stronger Brand Recall<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The <\/span>custom phone straps<\/b> served as a <\/span>long-lasting brand touchpoint<\/b>, ensuring repeated exposure every time customers used their phones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Boosted Sales Conversion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The appeal of receiving a <\/span>free, stylish, and functional promotional gift<\/b> encouraged more purchases of the \u2018Kopi Patah Hati\u2019 product range.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Sourcing, Production, Logistics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The success of ZUS Coffee\u2019s \u2018Kopi Patah Hati\u2019 campaign showcases the <\/span>effectiveness of customized promotional merchandise<\/b> in <\/span>driving engagement, boosting sales, and strengthening brand affinity<\/b>. By tapping into the power of exclusive gifts and the growing trend of TikTok-driven commerce, ZUS Coffee successfully created an impactful marketing campaign that resonated with its audience. This case study highlights how brands can use <\/span>thoughtfully designed promotional gifts<\/b> to create a lasting impression and <\/span>enhance the customer experience<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Need help to find the right<\/span> promotional solutions to amplify your brand visibility?<\/h4>

Let us guide you through the process of picking the perfect fit.<\/p>

Scale your business<\/strong>\u00a0with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Limited<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuardian Puffy Cosmetic Bags: A Stylish Gift With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Drypers<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRaya Tiffin Carrier & Canvas Bag \u2013 VINDA Festive Gift with Purchase\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Rockit<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRockit Apple Customised Branded Merchandise for Festive Gifting\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client: ZUS Coffee Description: ZUS Coffee\u2019s \u2018Kopi Patah Hati\u2019 campaign in Malaysia leveraged the power of exclusive promotional merchandise to<\/p>\n","protected":false},"author":4,"featured_media":29616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[1970,1749,1968,1683,1969],"class_list":["post-29615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-brand-merchandise-marketing","tag-customer-engagement-gifts","tag-customized-promotional-merchandise-singapore","tag-gift-with-purchase-campaign","tag-tiktok-exclusive-promotion"],"yoast_head":"\nZUS 'Kopi Patah Hati': Customized Phone Straps Exclusive Gifts - 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