{"id":29208,"date":"2025-03-10T15:54:40","date_gmt":"2025-03-10T07:54:40","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=29208"},"modified":"2025-10-28T11:34:53","modified_gmt":"2025-10-28T03:34:53","slug":"horlicks-x-line-friends-minini-ip-licensed-merchandise-gwp","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/horlicks-x-line-friends-minini-ip-licensed-merchandise-gwp\/","title":{"rendered":"Horlicks x LINE FRIENDS Minini | IP Licensed Merchandise GWP"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Horlicks\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand: Horlicks (Unilever Malaysia)\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Horlicks Malaysia<\/b> launched an exclusive series of <\/span>LINE FRIENDS Minini limited-edition promotional merchandise<\/b>, and <\/span>DTC World<\/b> was entrusted with producing these <\/span>IP Licensed Merchandise<\/b>. This strategic campaign aimed to enhance consumer engagement, drive brand affinity, and boost sales by leveraging the popularity of <\/span>licensed character merchandise<\/span><\/a>.<\/span><\/p>

The campaign featured two unique series of branded merchandise:<\/span><\/p>

Horlicks x LINE FRIENDS Minini Lunch Bags<\/b>\u00a0<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Available in three adorable designs. <\/span><\/em>(left image: MYDIN)\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Horlicks x LINE FRIENDS Minini Picnic Mat Tote Bags<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Horlicks\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Horlicks\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Available in 2 stylish designs<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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These exclusive <\/span>promotional merchandise<\/b> items were used as a <\/span>Gift-With-Purchase (GWP) promotion<\/span><\/a>, driving consumer excitement and encouraging more purchases of <\/span>Horlicks and other Unilever brands<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boosted Sales & Brand Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The campaign successfully drove higher sales for <\/span>Horlicks and participating Unilever brands<\/b> by offering irresistible <\/span>licensed character merchandise<\/b> as a reward for customer purchases.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Increased Brand Visibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The collaboration with LINE FRIENDS Minini, a globally recognized character brand, amplified Horlicks\u2019 brand presence, making the promotion highly desirable.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creative & Functional Brand Merchandise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The <\/span>IP Licensed Merchandise<\/b> was not just visually appealing but also practical, ensuring extended brand exposure every time consumers used the bags.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Sourcing, IP Licensed Merchandising, Production, Logistics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The <\/span>Horlicks x LINE FRIENDS Minini merchandise<\/b> campaign showcases how <\/span>IP Licensed Merchandise<\/b> can effectively <\/span>drive consumer engagement, boost sales, and enhance brand affinity<\/b>. Collaborating with a well-loved character brand added immense value to the promotional campaign, making it a success among consumers and trade partners alike.<\/span><\/p>

With <\/span>DTC World\u2019s expertise as a Branded Merchandise Supplier<\/span><\/i>, we specialize in designing, sourcing, and managing <\/span>licensed character<\/b><\/a> merchandise for brands looking to create <\/span>customized and high-impact promotional gifts. <\/span><\/i>Whether it’s <\/span>lunch bags<\/span><\/a>, <\/span>tote bags<\/span><\/a>, <\/span>plush toys<\/span><\/a>, or<\/span> other exclusive merchandise<\/span><\/a>, DTC World can help bring creative <\/span>brand merchandising<\/b><\/a> ideas to life.<\/span><\/p>

Looking for unique and high-impact promotional gifts?<\/b> Contact <\/span>DTC World<\/b> today to explore how <\/span>IP Licensed Merchandise<\/b> can elevate your brand\u2019s next campaign!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Are you working on a similar campaign or project?<\/strong><\/h4>

But <\/span>feeling stuck<\/span><\/i>, not sure what type of promotional or corporate gift to go for?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead our Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"milk__mocha_promotional_corporate_gift_\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate x Milk Mocha Bear Licensed Merchandise Promotional Gifts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Darlie<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDARLIE x LINE FRIENDS: A Licensed Character Merchandise Success\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Pokka<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPOKKA x DC Justice League Customised Collectible Cushions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand: Horlicks (Unilever Malaysia) Description: Horlicks Malaysia launched an exclusive series of LINE FRIENDS Minini limited-edition promotional merchandise, and DTC<\/p>\n","protected":false},"author":4,"featured_media":29209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,45,53],"tags":[1961,1962,1960,1590,1643],"class_list":["post-29208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-licensed-character","category-showcase","tag-branded-merchandise-supplier","tag-gift-with-purchase-promotion","tag-ip-licensed-merchandise","tag-licensed-character-merchandise","tag-promotional-merchandise-singapore"],"yoast_head":"\nHorlicks x LINE FRIENDS Minini | IP Licensed Merchandise GWP - DTC World<\/title>\n<meta name=\"description\" content=\"Boost sales with IP Licensed Merchandise! 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