{"id":28694,"date":"2025-03-06T16:12:52","date_gmt":"2025-03-06T08:12:52","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=28694"},"modified":"2025-07-08T15:47:26","modified_gmt":"2025-07-08T07:47:26","slug":"ice-cream-meets-fashion-ben-jerrys-custom-socks-boost-brand-love","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/ice-cream-meets-fashion-ben-jerrys-custom-socks-boost-brand-love\/","title":{"rendered":"Ice Cream Meets Fashion: Ben & Jerry\u2019s Custom Socks Boost Brand Love"},"content":{"rendered":"\t\t
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Brand: Ben & Jerry\u2019s (Singapore)\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ben & Jerry\u2019s Singapore rolled out a <\/span>gift-with-purchase <\/b><\/a>(GWP)<\/b> campaign across multiple trade channels, featuring <\/span>customised socks<\/b><\/a> inspired by their signature ice cream flavors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC World managed the creation of high-quality, comfortable <\/span><\/i>branded socks<\/i><\/b> with durable prints for Ben & Jerry\u2019s Singapore. <\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Designed in four unique styles\u2014<\/span>Chocolate Chip Cookie Dough, Chocolate Fudge Brownie, Marshmallow & S\u2019more!, and Strawberry Cheesecake<\/i><\/b>\u2014each pair of socks was <\/span>packaged in an ice cream pint container<\/b>, replicating the look of Ben & Jerry\u2019s famous tubs.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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This <\/span>innovative packaging design<\/b> not only created a strong visual connection to the brand but also turned the socks into collectible items, encouraging repeat purchases.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Image source: Ben & Jerry\u2019s Singapore <\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The promotional campaign ran across major retail and online trade channels, including <\/span>Cold Storage, FairPrice, GrabMart, Sheng Siong and Prime supermarkets. <\/span><\/i>Consumers received a <\/span>free pair of socks<\/span><\/i> upon making a minimum purchase of Ben & Jerry\u2019s products, with socks distributed randomly, motivating customers to return and collect all four designs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boosted Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By implementing an engaging <\/span>gift-with-purchase<\/span><\/a> strategy across all participating retailers, Ben & Jerry\u2019s has successfully driven customer interest and sales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Increased Customer Retention & Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers are motivated to make multiple purchases to collect all four designs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strengthened Brand Awareness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ben & Jerry\u2019s fun, quirky personality is extended into this <\/span>branded merchandise<\/span><\/a> of cutomised socks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Amplified Social Media Potential<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The uniquely designed socks and pint-inspired packaging provided engaging content for Ben & Jerry\u2019s promotional campaigns, increasing the likelihood of viral marketing and consumer interaction online.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Sourcing, Production, Logistics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This campaign demonstrates how a <\/span>well-executed promotional merchandise strategy <\/span><\/i>can effectively enhance brand engagement and drive <\/span>repeat purchases<\/b>. By leveraging the power of <\/span>collectible <\/b>branded merchandise<\/b><\/a>, Ben & Jerry\u2019s successfully transformed a simple <\/span>gift-with-purchase<\/b><\/a> incentive into a highly desirable consumer experience.<\/span><\/p>

At <\/span>DTC World<\/b>, we specialize in <\/span>customised promotional gifts<\/b> that resonate with consumers and align with brand objectives. Looking to create your next <\/span>impactful marketing campaign<\/b>? Contact us today to explore innovative <\/span>branded merchandise solutions<\/b> tailored to your brand\u2019s needs!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Are you working on a similar campaign or project?<\/strong><\/h4>

But <\/span>feeling stuck<\/span><\/i>, not sure what type of promotional or corporate gift to go for?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead our Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Meiji<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMeiji Knitted Carrier Bags \u2013 A Gift with Purchase Promotion Success\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"F&N<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEngaging Consumers with F&N Sparkling Foldable Bags\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Ben-&-Jerry_s-Promotion-Gifts-showcase\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBen & Jerry\u2019s Exclusive Promotional Gifts and Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand: Ben & Jerry\u2019s (Singapore) Description: Ben & Jerry\u2019s Singapore rolled out a gift-with-purchase (GWP) campaign across multiple trade channels,<\/p>\n","protected":false},"author":4,"featured_media":28695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[1946,1944,1489,1683,1945],"class_list":["post-28694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-ben-jerrys-merchandise","tag-branded-merchandise-solutions","tag-customised-promotional-gifts","tag-gift-with-purchase-campaign","tag-retail-marketing-promotions"],"yoast_head":"\nBen & Jerry\u2019s Custom Socks Gift-with-Purchase Promotional Gift - 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