{"id":28251,"date":"2025-02-20T10:40:11","date_gmt":"2025-02-20T02:40:11","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=28251"},"modified":"2025-10-28T16:09:17","modified_gmt":"2025-10-28T08:09:17","slug":"huat-with-tiger-mahjong-inspired-promotional-merchandise","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/huat-with-tiger-mahjong-inspired-promotional-merchandise\/","title":{"rendered":"Huat with Tiger \u2013 Mahjong-Inspired Promotional Merchandise"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Huat\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client: Asia Pacific Breweries Singapore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For <\/span>Chinese New Year 2025<\/b>, <\/span>Tiger Beer<\/b> in Singapore launched the <\/span>Huat with Tiger<\/b> campaign. <\/span>DTC World<\/b>, a leading promotional merchandise agency, was engaged to create exclusive <\/span>custom promotional gifts <\/b>to be used in the<\/span> campaign aimed at increasing brand engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tiger\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tiger\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tiger Beer Mahjong Fortune Socks<\/b> \u2013 Stylish promotional <\/span>customised socks <\/span><\/a><\/span>featuring Da San Yuan (\u5927\u4e09\u5143) mahjong tile and prosperity designs incorporated with <\/span>Tiger Beer\u2019s branding<\/b>, packed in a <\/span>customised<\/span><\/i> blind box<\/b> to add an element of surprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tiger Beer Mahjong Luck Phone Straps<\/b> \u2013 Trendy <\/span>promotional phone straps<\/b><\/a><\/span> featuring <\/span>Da San Yuan mahjong tile designs<\/b>, bringing a <\/span>modern twist to tradition<\/b> while allowing consumers to carry their <\/span>festive fortune<\/b> wherever they go.<\/span><\/p>

These limited-edition <\/span>custom promotional gifts<\/span><\/a> were used as part of a <\/span>gift-with-purchase<\/b><\/a> campaign<\/b> at <\/span>supermarkets and roadshows<\/span><\/i>, creating an exclusive and festive shopping experience. By leveraging the <\/span>blind box concept<\/b>, the campaign added an element of surprise and collectibility, increasing customer engagement and purchase incentives. The high-quality designs, inspired by the mahjong tiles, symbolized prosperity and fortune, making the promotional items not just giveaways but also <\/span>highly desirable collector\u2019s pieces<\/b>. This approach strengthened consumer connection with <\/span>Tiger Beer\u2019s branding<\/b>, reinforcing cultural relevance while elevating the brand\u2019s market presence during the festive season.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Created high excitement and engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The mystery blind box concept added an <\/span>element of fun and collectibility<\/b>, increasing consumer participation and <\/span>driving higher sales volume<\/b>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Boosted in-store purchases<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The exclusive free gifts incentivized customers to purchase Tiger Beer products in higher quantities, contributing to a <\/span>successful festive sales push<\/b>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strengthened brand connection with consumers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By incorporating culturally relevant elements such as <\/span>Da San Yuan<\/span><\/a>, the mahjong tile designs used in the campaign, which are symbols of great luck and prosperity. This deep cultural connection helped Tiger Beer further enhance its appeal to consumers during the Chinese New Year season, reinforcing brand affinity and driving stronger engagement with festive shoppers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Sourcing, Production, Logistics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This campaign showcases how thoughtfully designed and <\/span>culturally relevant<\/span><\/i> promotional merchandise can enhance brand recall, drive engagement, and boost sales. With DTC World\u2019s expertise in design, sourcing, production, and logistics, we successfully delivered <\/span>high-quality<\/span><\/i>, <\/b>customized<\/span> promotional merchandise<\/b><\/a> that not only aligned with the festive season but also strengthened Tiger Beer\u2019s brand positioning in the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Need help to find the right<\/span> promotional solutions to amplify your brand visibility?<\/h4>

Let us guide you through the process of picking the perfect fit.<\/p>

Scale your business<\/strong>\u00a0with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Lifebuoy<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLifebuoy CNY HUAT Plates \u2013 A Festive Gift with Purchase Success Story\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"The<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tElevating Festive Gifting: The Singleton Limited Edition Gift Set\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Tiger<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTiger Beer CNY 2025 Prosperity Mahjong Cushions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client: Asia Pacific Breweries Singapore Description: For Chinese New Year 2025, Tiger Beer in Singapore launched the Huat with Tiger<\/p>\n","protected":false},"author":4,"featured_media":28252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[2191,1338,2190],"class_list":["post-28251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-creative-mahjong-inspired-gifts","tag-customised-promotional-merchandise","tag-tiger-beer-chinese-new-year-promotion"],"yoast_head":"\nHuat with Tiger \u2013 Mahjong-Inspired Promotional Merchandise - 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