{"id":27846,"date":"2025-02-04T16:34:28","date_gmt":"2025-02-04T08:34:28","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=27846"},"modified":"2025-10-28T17:11:05","modified_gmt":"2025-10-28T09:11:05","slug":"darlie-x-line-friends-a-licensed-character-merchandise-success","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/darlie-x-line-friends-a-licensed-character-merchandise-success\/","title":{"rendered":"DARLIE x LINE FRIENDS: A Licensed Character Merchandise Success"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Darlie\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand: DARLIE Singapore\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To capture consumer attention and drive sales, <\/span>Darlie Singapore<\/b> launched an exciting <\/span>Gift-With-Purchase<\/b><\/a> (GWP) campaign<\/b> in collaboration with the globally popular <\/span>LINE FRIENDS<\/b> characters. The campaign featured <\/span>exclusive, limited-edition Brown & Sally cushions<\/b>, available as a <\/span>free collectible gift<\/span><\/i> with a minimum spend of $35 on Darlie products. The promotion was rolled out across <\/span>all major trade channels in Singapore<\/span><\/i>, making it highly accessible to consumers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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source: Darlie SG<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As a trusted <\/span>brand merchandise supplier<\/b>, <\/span>DTC World<\/b> was engaged to manage the sourcing, production, and logistics of these adorable, high-quality <\/span>licensed character<\/span><\/a> cushions. Ensuring strict adherence to LINE FRIENDS’ <\/span>licensing requirements<\/span>, we delivered premium merchandise that resonated with fans and boosted brand engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Darlie\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cute and huggable Line Friends – Brown and Sally cushions, adding charm to any space.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strong Brand Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The use of <\/span>licensed character<\/b><\/a> merchandise<\/b> significantly increased consumer interest, as fans of <\/span>LINE FRIENDS<\/b> eagerly sought to collect these exclusive cushions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Boosted In-Store Sales & Basket Size<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The promotional mechanics encouraged customers to spend more to qualify for the free gift, effectively increasing average transaction value at participating retailers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Enhanced Brand Perception & Recall<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The premium quality of the cushions reinforced Darlie\u2019s brand equity, positioning it as a brand that goes beyond just oral care\u2014offering engaging and delightful promotional experiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Licensing, Sourcing, Production, Logistics<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The <\/span>Darlie x LINE FRIENDS GWP<\/b> campaign is a perfect example of how brands can leverage customised <\/span>promotional merchandise<\/span><\/a> to <\/span>increase brand awareness and sales<\/span>. By partnering with a promotional merchandise agency like <\/span>DTC World<\/b>, companies can execute successful marketing campaigns using <\/span>licensed character merchandise<\/span><\/a>, reinforcing brand recall and driving consumer excitement.<\/span><\/p>

Looking to create a buzz-worthy <\/span>brand merchandise<\/span><\/a> campaign? Contact DTC World today and discover how our expertise in <\/span>custom promotional gifts<\/span><\/a>, <\/span>licensed character<\/span><\/a> collaborations, and <\/span>seamless fulfillment<\/span><\/a> can elevate your next marketing activation!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Need help to find the right<\/span> promotional solutions to amplify your brand visibility?<\/h4>

Let us guide you through the process of picking the perfect fit.<\/p>

Scale your business<\/strong>\u00a0with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Lifebuoy<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLifebuoy CNY HUAT Plates \u2013 A Festive Gift with Purchase Success Story\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Breeze<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBreeze CNY 2025 Promotional Gift: Mandarin Orange Bags\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Milo<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMILO Chinese New Year Promotional Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand: DARLIE Singapore Description: To capture consumer attention and drive sales, Darlie Singapore launched an exciting Gift-With-Purchase (GWP) campaign in<\/p>\n","protected":false},"author":4,"featured_media":27847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,45,53],"tags":[1792,1796,1599,1338,1793,1794,1795,1791],"class_list":["post-27846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-licensed-character","category-showcase","tag-brand-merchandise-supplier","tag-branded-corporate-gift-supplier","tag-custom-promotional-gifts","tag-customised-promotional-merchandise","tag-darlie-line-friends-promotion","tag-gwp-campaign-singapore","tag-marketing-with-licensed-characters","tag-promotional-merchandise-agency"],"yoast_head":"\nDarlie x LINE FRIENDS GWP: Licensed Character Merchandise - DTC World<\/title>\n<meta name=\"description\" content=\"Enhance brand engagement with licensed merchandise! Darlie introduced an exclusive LINE FRIENDS cushion GWP. Discover how DTC delivered this.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dtcworld.com\/my\/darlie-x-line-friends-a-licensed-character-merchandise-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Darlie x LINE FRIENDS GWP: Licensed Character Merchandise - DTC World\" \/>\n<meta property=\"og:description\" content=\"Enhance brand engagement with licensed merchandise! Darlie introduced an exclusive LINE FRIENDS cushion GWP. 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