{"id":27066,"date":"2025-01-10T19:05:21","date_gmt":"2025-01-10T11:05:21","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=27066"},"modified":"2025-06-23T11:53:55","modified_gmt":"2025-06-23T03:53:55","slug":"tiger-beer-cny-2025-prosperity-mahjong-cushions","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/tiger-beer-cny-2025-prosperity-mahjong-cushions\/","title":{"rendered":"Tiger Beer CNY 2025 Prosperity Mahjong Cushions"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tiger\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand: Tiger Beer \n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tiger Beer, a renowned brand synonymous with celebrations, aimed to capture the festive spirit of <\/span>Chinese New Year 2025<\/b> with an engaging promotional campaign in Singapore. To resonate with the festive traditions, DTC World <\/span>conceptualized<\/span><\/i> and delivered a unique <\/span>gift-with-purchase<\/b><\/a> idea \u2013 <\/span>Da San Yuan Mahjong Cushions<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Free DA SAN YUAN Mahjong Cushion of 3 with min. spend on Tiger Beer (credit: Redmart SG)\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mahjong is a beloved game during the Lunar New Year, symbolizing family togetherness and prosperity. The <\/span>cushions<\/span><\/a>, designed in <\/span>Tiger Beer\u2019s brand colours<\/b>, featured three iconic Da San Yuan tiles, representing luck and wealth. One side displayed the Mahjong tile characters, while the other proudly showcased the <\/span>Tiger Beer logo<\/b>. This perfect blend of cultural relevance and branding made these cushions a must-have for consumers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enhanced Festive Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The <\/span>Mahjong Cushions<\/b> became a desirable collectible, sparking excitement among consumers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Increased Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tiger Beer achieved significant sales growth through the promotion on platforms like Redmart, where a minimum spend of $168 entitled buyers to a set of three cushions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand Visibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The exclusive design elevated Tiger Beer\u2019s presence during the competitive festive season.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Consumer Delight\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The campaign successfully connected with the audience by embracing a cherished cultural tradition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conceptualisation, Design, Sourcing, Production, Logistics<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This campaign exemplifies DTC World\u2019s expertise in creating impactful <\/span>promotional merchandise<\/span><\/a>. By merging cultural significance with brand storytelling, we helped Tiger Beer achieve exceptional results during one of the most critical sales periods of the year. For companies looking to elevate their brand image and sales, <\/span>customized promotional gifts<\/b> like this are an innovative and effective solution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Need help to find the right<\/span> promotional solutions to amplify your brand visibility?<\/h4>

Let us guide you through the process of picking the perfect fit.<\/p>

Scale your business<\/strong>\u00a0with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Maybank<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCustomised Promotional Merchandise for Maybank: Boost Brand Awareness with Iconic Mascot Gifts\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Ray-Ban<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRay-Ban Chinese New Year 2024 Merchandise APAC Fulfilment\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Tiger<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTiger Chinese New Year Mahjong Set \u2014 Celebrating Innovation in Tradition\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand: Tiger Beer Description: Tiger Beer, a renowned brand synonymous with celebrations, aimed to capture the festive spirit of Chinese<\/p>\n","protected":false},"author":4,"featured_media":27068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,53],"tags":[1731,1737,1533,1727,1730,1736,1735,1732,1597,1729,1733,854,1739,1728,1734,1600,853,1643,815,1738],"class_list":["post-27066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-showcase","tag-beer-promotions-singapore","tag-boost-brand-visibility","tag-brand-merchandise","tag-chinese-new-year-2025","tag-cny-campaigns","tag-consumer-engagement","tag-creative-brand-merchandise","tag-cultural-branding","tag-customized-promotional-gifts","tag-dtc-world","tag-festive-marketing-ideas","tag-gift-with-purchase","tag-lunar-new-year-gifts","tag-mahjong-cushions","tag-mahjong-promotions","tag-marketing-campaigns","tag-promotional-gifts","tag-promotional-merchandise-singapore","tag-tiger-beer","tag-tiger-beer-promotions-2025"],"yoast_head":"\nTiger Beer CNY 2025 Prosperity Mahjong Cushions - 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