{"id":25102,"date":"2024-12-05T12:24:55","date_gmt":"2024-12-05T04:24:55","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=25102"},"modified":"2025-03-14T17:23:34","modified_gmt":"2025-03-14T09:23:34","slug":"adorable-sumikko-gurashi-bags-for-unilevers-ice-cream-gift-with-purchase-promotion","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/adorable-sumikko-gurashi-bags-for-unilevers-ice-cream-gift-with-purchase-promotion\/","title":{"rendered":"Adorable Sumikko Gurashi Bags for Unilever\u2019s Ice Cream Gift-With-Purchase Promotion"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ice\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client: Unilever Singapore\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World partnered with <\/span>Unilever Singapore<\/b> to deliver an adorable and functional <\/span>licensed merchandising<\/a> solution for their ice cream promotion. Featuring <\/span>Sumikko Gurashi ice cream-themed <\/b>foldable bags<\/span><\/a>, this campaign combined practicality with visual appeal to captivate customers and enhance brand visibility.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"foldable\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creative and visually engaging Sumikko Gurashi ice cream-themed designs that resonated with Unilever\u2019s target audience.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The campaign included two exclusive designs of <\/span>Sumikko Gurashi foldable bags<\/b>, branded with adorable ice cream motifs that perfectly aligned with Unilever\u2019s ice cream products. These <\/span>licensed character promotional gifts<\/b><\/a> not only delighted consumers but also reinforced Unilever\u2019s commitment to offering memorable and engaging promotions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC World ensured precision manufacturing to deliver consistent, high-quality promotional items.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The bags were distributed as <\/span>gifts with purchase<\/b> at trade channels, encouraging customers to buy Unilever\u2019s ice cream brands and receive the collectible, <\/span>reusable bags<\/span><\/a>.<\/span><\/p>

DTC World managed the licensed merchandising project end-to-end, ensuring a smooth and seamless process for Unilever. The campaign was designed to boost sales of Unilever\u2019s ice cream brands at trade channels by leveraging the popularity of <\/span>licensed character<\/b><\/a> merchandise. The <\/span>Sumikko Gurashi foldable bags<\/b> were offered as <\/span>gifts with purchase<\/b><\/a>, making them a perfect match for the ice cream promotion and elevating the overall consumer experience. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enhanced Consumer Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The adorable <\/span>Sumikko Gurashi designs<\/span><\/i> attracted significant consumer attention and excitement, driving increased participation in the promotion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Boosted Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The <\/span>promotional campaign<\/span><\/a> incentivized customers to purchase more Unilever ice cream products to collect the exclusive bags.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Licensed Merchandise Expertise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DTC World\u2019s expertise in managing licensed merchandising ensured a seamless process, from liaising with the licensor to adhering to strict branding guidelines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategic Brand Alignment\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The ice cream-themed designs created a <\/span>perfect synergy<\/span> between Unilever\u2019s ice cream products and the promotional items, enhancing brand recall and appeal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Licensed Merchandising, Sourcing, Production, Logistics<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Sumikko Gurashi Foldable Bag Campaign for Unilever Singapore is a testament to DTC World\u2019s expertise in delivering <\/span>customised promotional merchandise<\/b> and managing <\/span>licensed character merchandise<\/span><\/a>. By combining creativity, functionality, and seamless execution, we helped Unilever achieve their marketing objectives of <\/span>boosting<\/span> sales, consumer engagement, and brand visibility.<\/span><\/i><\/p>

Whether it\u2019s <\/span>gift with purchase promotions<\/span><\/i> or <\/span>licensed merchandising solutions<\/span><\/i>, DTC World provides end-to-end services tailored to meet your branding and marketing goals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Need help to find the right<\/span> promotional solutions to amplify your brand visibility?<\/h4>

Let us guide you through the process of picking the perfect fit.<\/p>

Scale your business<\/strong>\u00a0with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Harry<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCold Storage x Harry Potter: Magical Customised Licensed Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Knorr_Quby<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSpicing Up Brand Engagement: The Knorr x Quby Ceramic Bowl Campaign\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Darlie<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDarlie – Hello Kitty Thermal Flask\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Client: Unilever Singapore Description: DTC World partnered with Unilever Singapore to deliver an adorable and functional licensed merchandising solution for<\/p>\n","protected":false},"author":4,"featured_media":25145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,44,45,53],"tags":[1338,854,1590,1694,1695,1692,1693],"class_list":["post-25102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-gift-with-purchase","category-licensed-character","category-showcase","tag-customised-promotional-merchandise","tag-gift-with-purchase","tag-licensed-character-merchandise","tag-sumikko-gurashi-foldable-bags","tag-sumikko-gurashi-ice-cream-bags","tag-sumikko-gurashi-promotional-gifts","tag-unilever-ice-cream-campaign"],"yoast_head":"\nSumikko Gurashi Bags for Unilever Gift-with-Purchase Campaign<\/title>\n<meta name=\"description\" content=\"Discover how DTC created Sumikko Gurashi foldable bags for Unilever Singapore\u2019s ice cream gift with purchase promotion at 7-Eleven 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