{"id":22134,"date":"2024-10-14T17:40:14","date_gmt":"2024-10-14T09:40:14","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=22134"},"modified":"2025-10-28T17:04:45","modified_gmt":"2025-10-28T09:04:45","slug":"spicing-up-brand-engagement-the-knorr-x-quby-ceramic-bowl-campaign","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/spicing-up-brand-engagement-the-knorr-x-quby-ceramic-bowl-campaign\/","title":{"rendered":"Spicing Up Brand Engagement: The Knorr x Quby Ceramic Bowl Campaign"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Knorr_Quby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand: Knorr (Unilever) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In an innovative collaboration, DTC World partnered with Knorr to create the <\/span>Limited Edition Knorr x Quby Ceramic Bowls,<\/b> a set of uniquely designed <\/span>ceramic bowls with handles<\/span><\/a> that perfectly marries functionality with playful aesthetics. Featured in vibrant <\/span>orange and green <\/b>colors, these bowls carry bespoke <\/span>Quby<\/span><\/a> character prints, aligning seamlessly with Knorr\u2019s brand identity and values. This campaign was rolled out in <\/span>Singapore and Malaysia<\/b>, rewarding customers with a piece of this exclusive collection upon the purchase of Knorr products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Gift-with-Purchase promotion at Malaysia Aeon: free gift of Knorr x Quby Ceramic Bowl with purchase of Knorr products. Image: MY AEON BIG<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The promotion was timed to leverage seasonal shopping peaks, making these bowls sought-after collectibles and driving purchases across both <\/span>supermarkets<\/span><\/a> and online groceries. Not just a gift, but a strategic tool to enhance Knorr\u2019s market presence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Display of Knorr products and free gifts of Knorr x Quby Ceramic Bowls at FairPrice supermarket in Singapore; gift-with-purchase promotion with purchase of Knorr products.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Each <\/span>ceramic bowl<\/span><\/a> stands out with its custom-printed Quby characters and color-themed handles, ensuring it’s not just another generic promotional product but a desirable collectible that consumers actively want to acquire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Positive reviews and feedback for this Limited Edition Knorr x Quby Ceramic Bowls promotion on Lazada SG. image: Lazada SG<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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High Social Media Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The appealing design and association with the beloved<\/span> Quby character<\/span><\/a> drove significant attention and discussion on platforms like Instagram and Facebook.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Elevated Consumer Satisfaction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shoppers showed great enthusiasm in collecting the bowls, evident from positive feedback and eagerness in participation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Boosted Sales Figures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The campaign directly contributed to increased sales figures for Knorr products.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strengthened Brand Loyalty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers\u2019 emotional engagement with the brand heightened, demonstrated through repeat purchases and positive brand association.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Licensed Merchandising, Sourcing, Production, Logistics<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Knorr x Quby Ceramic Bowl campaign is a testament to how creative <\/span>licensed character merchandise<\/span><\/a> can deeply engage customers, elevate brand perception, and drive sales. DTC World’s comprehensive services from <\/span>design to fulfillment<\/b> ensured the campaign’s success, highlighting our ability to turn a simple <\/span>promotional gift<\/span><\/a> into a powerful marketing tool. Engaging, memorable, and highly effective, this campaign leverages DTC World\u2019s strengths to set new benchmarks in branded and <\/span>licensed character<\/span><\/a> merchandise solutions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Need help to find the right<\/span> promotional solutions to amplify your brand visibility?<\/h4>

Let us guide you through the process of picking the perfect fit.<\/p>

Scale your business<\/strong>\u00a0with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRead our Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"unilever\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLifebuoy x Quby: A Strategic Licensed Merchandising Alliance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Pokka<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPOKKA x POP MART Sweet Bean Festive Collaboration\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Colgate<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLicensed Character: Colgate x Quby Promotional Ceramic Mugs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand: Knorr (Unilever) Description: In an innovative collaboration, DTC World partnered with Knorr to create the Limited Edition Knorr x<\/p>\n","protected":false},"author":4,"featured_media":22150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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