{"id":20794,"date":"2024-08-19T12:58:36","date_gmt":"2024-08-19T04:58:36","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=20794"},"modified":"2025-03-11T14:10:04","modified_gmt":"2025-03-11T06:10:04","slug":"how-fb-giants-are-turning-branded-merch-into-gold","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/how-fb-giants-are-turning-branded-merch-into-gold\/","title":{"rendered":"How F&B Giants Are Turning Branded Merch Into Gold \u200b"},"content":{"rendered":"\t\t
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When you think of grabbing a bite or a drink from a restaurant or local eatery, you don\u2019t typically expect to leave with a branded keepsake. Yet, from the bustling streets of Singapore to the vibrant markets of Malaysia, Food and Beverage (F&B) giants are transforming their brands into wearable and usable art. It’s not just about the food anymore; it\u2019s about taking a piece of the dining experience with you. Gone are the days when a cup of kopi or teh was just a beverage. Now, it could come with a custom thermos<\/a> that becomes a staple in your daily routine.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction and Fun Toast’s Merchandise<\/strong>:
Fun Toast offers a special line of products like warm jugs<\/a>, umbrellas<\/a>, mugs<\/a>, and tumblers<\/a>. Each item is designed to bring a touch of Fun Toast’s unique style into your everyday routine. These products are meant to add warmth and joy to your day.\u00a0(source: Fun Toast)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Fun\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Fun Toast’s custom-branded merchandise are made available at its outlets. (source: Trip.com)\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why Do F&B Outfits Love Merch? Let\u2019s Dig In! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Connoisseur Concerto (TCC) customised mooncake designed cushions, made available during the Mooncake Festival period. Find out more\u00a0here<\/a>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  1. More Than Just a Meal
    <\/b><\/strong>Imagine sipping your latte and staring at a beautiful     mug<\/a> that whispers, \u201cTake me home.\u201d That\u2019s brand engagement. You\u2019re not just buying coffee; you\u2019re buying a piece of the brand. And with 30% of consumers saying they’d happily make repeat purchases from brands offering cool merch<\/strong> (thanks, Global Retail Alliance!), who can blame Starbucks for hooking us up with those adorable cups every winter?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    From the delectable OldTown Nasi Lemak set to the classic OLDTOWN Kaya Butter Toast & Soft Boiled Egg set, these miniatures capture the essence of Malaysia’s favorite flavors in exquisite detail, making them must-have items for collectors and fans of OldTown alike. (source: OLDTOWN White Coffee Malaysia)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    1. Loyalty or Bust
      <\/b><\/strong>Customer loyalty in the F&B sector is gold, and merchandise<\/a> <\/span>serves as a potent tool to secure it. Take Old Town White Coffee\u2019s<\/em> strategy, for example, offering a special mug with their logo for purchases exceeding a certain amount. Such campaigns tap into the collectible<\/strong> nature of customers, fostering a loyalty loop that’s as addictive as their white coffee.<\/li><\/ol>
      1. Stand Out or Sit Down
        <\/b><\/strong>The competition is stiff, and standing out is crucial.         Branded merchandise<\/a><\/span> can often be the differentiator. Whether it’s Tiger Beer’s limited edition glassware<\/a><\/span><\/span> or Nasi Lemak socks<\/a><\/span>, these unique items create buzz and set a brand apart from the culinary crowd.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        McDonald’s Beijing’s burger-shaped handheld fan combines fun and functionality, setting the brand apart with its unique design. Perfect for making a statement and beating the heat!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Designing Merch That Doesn\u2019t End Up In the Back of the Drawer<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        1. True to Your Brew<\/strong><\/p><\/li><\/ol>

          Ensure your merch reflects your brand\u2019s identity. DurianBB\u2019s line of durian-themed products, from plushies<\/a> to pins<\/a>, encapsulate the essence of their quirky, vibrant spirit and embrace the king of fruits in all its glory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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          DurianBB’s tempting line of durian-themed products, each item captures the iconic flavor of durian in unique and innovative ways. (source: Durianbb.com)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          1. Know Your Crowd
            <\/b><\/strong>Design for the fans, not just for the mannequin. Soul Grub knows their customers are eco-conscious, so their reusable salad bowls were a hit. Think about what your patrons cherish and give them merch that matters.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Starbucks goes beyond coffee with their exquisite line of custom-branded merchandise. Each piece reflects quality craftsmanship and thoughtfully designs that resonate deeply with coffee enthusiasts around the world. (source: Starbucks Singapore)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            3. Quality Matters
            <\/b><\/strong>Nothing trumps the test of quality. It’s not just about the novelty; it’s about items that last and that people want to keep using. High-quality swag becomes a part of the customer\u2019s life, reinforcing brand visibility and loyalty every step of the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            A Case Study in Charismatic Collectibles: How Burger King Captured Hearts with Tom and Jerry in China <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            (source: Burger King China)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            In the bustling markets of China, Burger King transcended its role as a global fast-food giant by integrating a slice of animated nostalgia into its offerings. With the launch of an exclusive series of Tom and Jerry collectibles<\/a>, the company not only celebrated the antics of the world’s most beloved cat-and-mouse duo but also positioned itself as a curator of childhood joy and collectible culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            The licensed character<\/a> campaign rolled out an array of captivating toys and themed merchandise, including intricately designed figures and whimsical meal boxes. Each item was meticulously crafted to evoke the playful spirit of Tom and Jerry, resonating deeply with both the young and the young-at-heart. The initiative culminated in a notable increase in customer visits and a burgeoning collector’s community eagerly anticipating each release.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            Their strategic execution comprised:<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            Visibility:<\/strong> Expertly displaying the collectibles both in-store and across digital platforms, Burger King ensured the Tom and Jerry series caught every eye, sparking interest and conversation.<\/p>

            Simplicity:<\/strong> The collectibles were seamlessly integrated into meal deals, making acquisition easy and appealing, thereby attracting a broad customer base eager to collect their favourite characters.<\/p>

            Community:<\/strong> By partnering with the creators of Tom and Jerry, Burger King fostered a sense of authentic collaboration, enhancing the campaign\u2019s credibility and appeal.<\/p>

            Heritage:<\/strong> Each collectible celebrated not just a modern cartoon favourite but a storied piece of animation history, connecting customers to a legacy of joyful storytelling through expertly crafted merchandise.<\/p>

            Through this strategic initiative, Burger King not only heightened its brand appeal in the competitive Chinese market but also created a memorable campaign that celebrated cultural icons and spurred a wave of nostalgia-driven<\/a> engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            Conclusion<\/b><\/strong><\/p>

            Jumping on the branded merchandise<\/a> bandwagon isn\u2019t just fun\u2014it\u2019s profitable. It turns customers into collectors and occasional visitors into loyal fans. So next time you\u2019re sipping on that smoothie, think about what merch could make your customers not just return, but run back. After all, who doesn\u2019t want to be a walking billboard for their favorite burger, brew, or bagel spot?<\/p>

            So gear up, get creative, and let your brand swag do the talking. And remember, in the world of F&B, it\u2019s not just about what\u2019s on the plate\u2014it\u2019s about what\u2019s on the merch rack too!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            KFC Thailand turns iconic bucket into an ultimate Mother’s Day Gift for Thais (source: KFC Thailand)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            The takeaway? Embrace custom branded merchandise and let it serve as a storyteller of your brand’s journey. The food brings them to the table, but the swag will bring them back, eager for the next chapter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            Dian Xiao Er\u2019s Exclusive DD.Duck Merchandise (source: Dian Xiao Er)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            Ready to turn your F&B establishment into a swag-producing sensation? We’d love to hear your ideas and help bring them to life. Contact us now<\/a> <\/strong>and let’s start the conversation on how we can elevate your brand with custom swag that resonates with your market!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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            About DTC World<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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