{"id":19748,"date":"2024-07-20T11:57:05","date_gmt":"2024-07-20T03:57:05","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=19748"},"modified":"2025-06-16T14:56:27","modified_gmt":"2025-06-16T06:56:27","slug":"quby-character-promotional-gifts-for-unilever-malaysia","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/quby-character-promotional-gifts-for-unilever-malaysia\/","title":{"rendered":"Quby Character Promotional Gifts for Unilever Malaysia"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"quby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client: Unilever Malaysia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Description:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For <\/span>Unilever Malaysia<\/span>, driving brand engagement in competitive retail environments like Guardian and Watsons required a standout strategy. Leveraging the beloved <\/span>Quby characters<\/span>, <\/span>DTC World<\/span> was tasked with creating a series of unique, <\/span>licensed character merchandise<\/span>. These items were designed to increase on-site visibility and enhance consumer interaction with Unilever brands such as <\/span>Lifebuoy<\/span><\/a> and <\/span>Vaseline<\/span><\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quby Travel Cosmetic Storage Box <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Quby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Travel in style with the Quby Travel Cosmetic Storage Box<\/a> \u2013 a perfect partner for keeping essentials organised on-the-go\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quby Leather Cosmetic Bag<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Quby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chic meets functionality with the Quby Leather Cosmetic Bag<\/a> for the Vaseline brand.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quby Lunch Bag<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Quby\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Quby Lunch Bag<\/a> for Guardian retail channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The campaign was strategically launched to capitalise on the appeal of Quby characters<\/a>, integrating them into everyday consumer products. This approach was aimed at generating excitement and engagement among shoppers, thereby boosting brand visibility and loyalty.\u00a0<\/p>

The choice to use Quby characters<\/a> was pivotal. Designed to be adorable and visually appealing, these characters resonated well with the target demographic, enhancing the attractiveness of the merchandise. The versatility of the Quby design also meant that it could be seamlessly adapted across<\/i> different Unilever brands<\/b>, maintaining a cohesive promotional narrative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Results:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Social Media Buzz<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumers began treating the Quby merchandise as collectibles, frequently sharing their acquisitions on social etwork platforms. This not only amplified the campaign\u2019s reach but also fostered an organic buzz around Unilever brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cross-Brand Leverage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By utilising a uniform character across various products and brands, Unilever was able to maintain a consistent thematic presence in trade outlets, making their campaigns more memorable.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Customer Loyalty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The collectible nature of the merchandise spurred repeat purchases as consumers sought to complete their Quby collection, thus driving higher sales volumes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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DTC Services Used:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design, Sourcing, Production, Logistics<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Conclusion:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Quby character promotional campaign<\/a> exemplifies a successful merging of creative merchandise solutions with strategic brand positioning. By transforming everyday products into coveted collectibles, Unilever not only heightened the consumer\u2019s shopping experience but also set a new standard in character licensing for promotional merchandise.<\/p>

These campaigns clearly underscored the potential of character-based marketing as an effective tool in capturing the imagination of consumers, turning ordinary promotional activations into extraordinary brand interactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Need help to find the right<\/span> promotional solutions to amplify your brand visibility?<\/h4>

Let us guide you through the process of picking the perfect fit.<\/p>

Scale your business<\/strong>\u00a0with us today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tStart a project with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Alternatively, you can explore our past\u00a0Showcase<\/a><\/em><\/strong>\u00a0<\/b>portfolio for more inspiration:\u00a0<\/h4>

\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Colgate<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLicensed Character: Colgate x Quby Promotional Ceramic Mugs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Evian<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEvian x Snoopy \u2014 [Limited Edition] Licensed Character Promotional Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Darlie-+-Miffy-Yusheng-Plate-Showcase\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDarlie x Miffy Ceramic Yusheng Plate \u2014 Licensed Character Promotional Gift\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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