{"id":16065,"date":"2024-06-04T13:03:17","date_gmt":"2024-06-04T13:03:17","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=16065"},"modified":"2025-09-30T12:47:41","modified_gmt":"2025-09-30T04:47:41","slug":"winning-in-trade-channels-driving-awareness-with-customised-branded-merchandise-in-supermarkets","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/winning-in-trade-channels-driving-awareness-with-customised-branded-merchandise-in-supermarkets\/","title":{"rendered":"Winning in Trade Channels: Driving Awareness with Customised Branded Merchandise in Supermarkets"},"content":{"rendered":"\t\t
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capture attention, foster loyalty<\/figcaption><\/figure>

In the intricate dance of trade channel marketing, standing out is not just an advantage; it’s a necessity. Customised branded merchandise, especially when featuring licensed characters, offers marketers an unparalleled opportunity to <\/span>capture attention<\/span>, <\/span>foster loyalty<\/span>, and <\/span>uniquely position their brand<\/span>.<\/span><\/p>

\u00a0<\/span><\/p>

Understanding Branded Merchandise<\/span><\/h2>

Branded merchandise consists of items that carry a brand’s signature elements\u2014logos, slogans, and unique designs. In trade channels, these items are more than just giveaways; they’re strategic tools that <\/span>elevate brand visibility<\/span>, enhance <\/span>product appeal<\/span>, and deepen connections with retailers and consumers alike.<\/span><\/p>

\"Colour
Kirin Ichiban Aluminium Colour Changing Cups<\/figcaption><\/figure>

Kirin Ichiban Aluminium Colour Changing Cups <\/span>(<\/span>read more<\/span><\/a>)<\/span><\/span><\/h3>
\"Coin
Milo Gift-with-Purchase Coin Banks<\/figcaption><\/figure>

Milo Gift-with-Purchase Coin Banks <\/span>(<\/span>read more<\/span><\/a>)<\/span><\/h3>

How Branded Merchandise can help to Win in Trade Channels?<\/span><\/h2>
\"research\"
Acorn Marketing & Research Consultants. Sources from: Instore shoppers evaluation report by Acorn Marketing & Research Consultants\u00a0<\/span><\/figcaption><\/figure>

The supermarket landscape is fiercely competitive, hosting over 300,000 SKUs. Standing out in such an environment is paramount to <\/span>capture consumer attention<\/span> quickly. According to the “Instore Shoppers Evaluation Report” by Acorn Marketing & Research Consultants, <\/span>92% of shoppers seek promotions and freebies<\/u><\/span>, with 99% of FMCG learning occurring in the supermarket. This presents a ripe opportunity for marketers to utilise branded merchandise in gift-with-purchase campaigns, <\/span>encouraging shoppers to choose their products over competitors<\/span>.<\/span><\/p>

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Case Study: HUGGIES Pineapple 2-in-1 Convertible Bag Gift-With-Purchase Campaign<\/span><\/h3>
\"Convertible
Image source: Huggies<\/span><\/figcaption><\/figure>
\"Convertible
Convertible Bag<\/figcaption><\/figure>

In December 2023, <\/span>Huggies<\/span> launched a Gift-With-Purchase (GWP) promotion in Singapore, offering a creatively designed pineapple 2-in-1 convertible bag. Positioned on the gondola end, a prime supermarket touchpoint, the actual pineapple bag installation captured attention from afar, embodying the trade channel strategy’s core objective: <\/span>Get noticed<\/span>.<\/span><\/p>

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The <\/span>POSM’s prominent<\/span> “Free” <\/span>signage<\/span> further attracted promo-seeking shoppers. This custom GWP, designed for the Chinese New Year period, leveraged the pineapple’s auspicious symbolism in Chinese culture, appealing directly to the target demographic. The bag’s dual functionality as a plush toy and bag made it an irresistible draw, particularly for families celebrating the CNY holiday.<\/span><\/p>

Results: <\/span>The pineapple bags were <\/span>fully redeemed<\/span>, demonstrating the campaign’s success in meeting its marketing objectives.\u00a0<\/span><\/p>

\"fully
fully redeemed<\/figcaption><\/figure>
\"fully
fully redeemed. Image source: Shopee<\/span><\/figcaption><\/figure>

Extra Tip: Leverage Licensed Characters in Branded Merchandise<\/span><\/h2>

Incorporating <\/span>licensed characters<\/span> into branded merchandise adds a layer of <\/span>emotional connection<\/span> and appeal, especially for brands targeting demographics fond of specific characters or franchises. This strategy can dramatically enhance the memorability of merchandise and deepen consumer brand identification.<\/span><\/p>

\"Evian
Evian X Snoopy Merchandise Collection<\/figcaption><\/figure>

Evian X Snoopy Merchandise Collection <\/span>(read more)<\/span><\/a>\u00a0<\/span><\/h3>
<\/colgroup>

About DTC World\u00a0<\/span><\/h2>

\u2b50In marketing, time waits for no one.<\/span> Marketers face the constant challenge of delivering creative brand merchandise quickly without compromising on design or quality.<\/span><\/p>

\u2b50<\/span>At DTC World, we thrive under this pressure.<\/span><\/p>

\u2b50<\/span>With over <\/span>two decades<\/span> in the promotional premiums and gifts industry, we <\/span>pride ourselves<\/span> on delivering <\/span>unique & fresh ideas<\/span> that consumers love.<\/span><\/p>

\u2b50<\/span>Do you know 80% of our sales are from customised projects?<\/span><\/p>

\u2b50<\/span>Why? Consumers are attracted to and desire <\/span>Unique & Fresh<\/span> promotional premiums.<\/span><\/p>

\u2b50<\/span>Collaborate with <\/span>DTC\u2019s Proprietary Network<\/span> of direct pre-approved factories.<\/span><\/p>

\u2b50<\/span>We turn <\/span>Creativity and Speed to market<\/span> as a competitive edge for you, <\/span>with <\/span>reliability<\/span> and the <\/span>assurance of achieving promotional success<\/span> in every project.\u00a0<\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>

Conclusion<\/span><\/h2>

Customised branded merchandise stands as a powerful asset in trade channel strategy arsenals. By meeting consumer demands for personalization and connecting with favorite characters, brands can ensure their merchandise is not only valued but also solidifies their market presence. The blend of creativity and strategic insight opens endless possibilities for success in trade channels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Read more\u00a0BLOGS<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Guinness<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGuinness POSM LED Tray & Light Sign – Trade Channel Display Merchandise\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Custom<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tARTISTRY Beauty Buddies Plush & Foldable Bag – Purchase With Purchase Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Hello<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tColgate Hello Kitty Mug – IP Licensed Merchandise for Retail Promotion\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In the intricate dance of trade channel marketing, standing out is not just an advantage; it’s a necessity. Customised branded<\/p>\n","protected":false},"author":2,"featured_media":16066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[847,1424,934,853],"class_list":["post-16065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-branded-merchandise","tag-branded-merchandising","tag-giftwithpurchase","tag-promotional-gifts"],"yoast_head":"\nCustomised Branded Merchandise in Supermarkets Drive Sales - DTC World<\/title>\n<meta name=\"description\" content=\"Win in trade channels by driving awareness with customized branded merchandise in supermarkets. 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