{"id":15996,"date":"2024-06-04T12:33:20","date_gmt":"2024-06-04T12:33:20","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15996"},"modified":"2024-12-09T18:34:34","modified_gmt":"2024-12-09T10:34:34","slug":"unique-eye-catching-what-marketers-look-for-in-a-promotional-gift-shape-and-design","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/unique-eye-catching-what-marketers-look-for-in-a-promotional-gift-shape-and-design\/","title":{"rendered":"Unique, Eye-Catching: What Marketers Look for in a Promotional Gift \u2014 Shape and Design"},"content":{"rendered":"\t\t
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\"promotional
Visual elements<\/figcaption><\/figure>

It goes without saying that one of the most crucial tasks or objectives for any brands and businesses is to reach out to their customers. From catching their attention as they walk along the aisles (or browsing online), to keeping them engaged through all the marketing and appreciation efforts your brand managers and marketers launch every now and then \u2014 there is a whole psychology around why consumers choose specific products and brands.<\/span><\/p>

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Let\u2019s face it. We\u2019ve all had those moments when we have headed to the shop, supposedly, to replenish the milk and bread at home \u2014 but, we came home afterwards with more of other stuff. (Guilty as charged.)<\/span><\/span><\/p>

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Why did we do this? Because the products caught our eye on the shelf! Yes, visual elements<\/b>. The same applies to selecting promotional gifts for your customers. As brand managers and marketers, we believe one of the core descriptions or criteria that you look at is \u201cunique, eye-catching\u201d \u2014 followed by \u201cwithin a certain budget\u201d. (Yes, we see a few heads nodding.)<\/i> This is a common consideration factor for many businesses, particularly in the fast-moving consumer goods (FMCG<\/b>) sector.<\/span><\/p>

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\"promotional
Shape has the potential to be the single most unique identifier for your promotional product<\/figcaption><\/figure><\/div>
Shape has the potential to be the single most unique identifier for your promotional product. Image credit: www.armelleblog.com<\/span><\/div>
\u00a0<\/div>

According to a <\/span>study<\/a> by Lawrence William<\/a>s and Joshua Ackerman, which was published in <\/span>Harvard Business Review<\/a><\/span>, both researchers concluded the significant impact of \u2018touch\u2019 \u2014 how <\/a>it influences consumer behaviours and customers\u2019 ultimate purchasing decision. <\/span>
<\/span><\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>

Structure and shape evoke consumers\u2019 emotions and desire<\/span><\/h2><\/div>

A promotional product\u2019s visual elements are borderless. From the item\u2019s exterior geometrical shapes, to its design concept, to the typography of the message printed on the product, to the material used, and ultimately, the overall packaging \u2014 all of these aspects would ultimately contribute to the overall look and feel of your promotional gift. One can\u2019t thrive without the other<\/i>.<\/span><\/span><\/p>

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Consumers\u2019 buying decisions are influenced by impression, perception, motivation and beliefs. In this blog series, we would be looking into how the designs<\/b> of a promotional gift make your brand stand out of the crowd \u2014 enticing your customers\u2019 desire to reach out and grab the product(s) on the shelf. Because the promotional gift is just too good for them to ignore.<\/span><\/span><\/p>

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First things first, let\u2019s start off with the shape<\/b> of the product itself. In other words, an attractive product shape and design motivates people to make impulsive choices \u2014 bypasses reflective thought, leaving the consumer with a feeling of having been rewarded. That\u2019s a powerful impact. It is important to note that the shape of a product, too, should also consider the structure’s convenience, practicality, as part of the overall touch-and-feel.<\/span><\/span><\/p>

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Also read: <\/span>Be armed with knowledge relating to the impactful effects of specific touch sensations your promotional gift items can offer to customers. Visit our <\/span>Blog<\/a> <\/span>to learn more on how you can further boost your retail strategy \u2014 and drive more sales. <\/span><\/span><\/span><\/p><\/td><\/tr><\/tbody><\/table>

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The admiration of shapes has influenced and evolved the era of product designs. Research also suggests that a product\u2019s exterior shape presents a particular touch-n-feel, which ultimately separates it from the rest of the crowd. <\/span><\/span><\/p>

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A well selected promotional gift can do so much for your brand and business, when optimised properly. Based on what we have learnt about common sensory marketing approaches that place focus on sight, sound or smell, research has also discovered the significance and impact of the sense of touch. A simple touch can establish symbolic connections between people and the countless product items on the shelves; and between buyers and sellers. <\/span><\/span><\/p>

You want to create positive tactile experiences<\/b><\/i> for your consumers. Letting your customers inherent psychological and cultural biases guide your gift selection would most likely boost the chances of your products being selected \u2014 greatly propel your sales performance, ultimately.<\/span><\/p>

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In a nutshell, it\u2019s not <\/i>just about picking a \u2018unique\u2019-looking shape for your promotional gift. The shape and exterior design of the item should equally provide a level of convenience<\/i>, comfort <\/i>\u2014 and meet the practicality <\/i>\u2014 for consumers to want to \u2018own\u2019 the gift. Touch is a powerful force; and you should really use it to your advantage. <\/span><\/p>

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Let’s take a look at some of these promotional gift<\/b> items <\/b>that successfully capture the attention of consumers, to better illustrate the shape elements in the overall design.<\/span><\/p>

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\"gift
knot bag<\/figcaption><\/figure>

Image 1: A simple bag that caters the fundamental practicality of storing things, this Cetaphil knot bag<\/a> comes with a not-so-common shape. Image credit: Cetaphil, Lazada<\/span><\/p>

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\"Nissin
Nissin coasters<\/figcaption><\/figure>
\"Nissin
Nissin coasters<\/figcaption><\/figure>

Image 2: These Nissin coasters would surely add a touch of excitement to your drinking experience. Image credit: Nissin, Facebook<\/span><\/p>

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\"Kid-friendly
Kid-friendly promotional gift items<\/figcaption><\/figure>

Image 3: Kid-friendly promotional gift items<\/a> that play around with unconventional shapes<\/b>, just like these examples from Milo, will certainly get the children excited about \u2018back-to-school\u2019! Image credit: Milo, Facebook<\/span>
<\/span>
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\"PediaSure\"
PediaSure<\/figcaption><\/figure>

Image 4: Unique shapes and textures that go into the design of kid-friendly promotional gifts excite not just the children, but also the parents. Image credit: PediaSure\/Abbott, Shopee<\/span><\/p>

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\"travelling
Travelling backpack<\/figcaption><\/figure>

Image 5: A travelling backpack<\/a> that comes with a shape which doesn\u2019t just offer a good visual, but also feels comfortable on the shoulder. Image credit: Heineken<\/span><\/p>

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\"cosmetic
cosmetic pouch<\/figcaption><\/figure>

Image 6: Who says a cosmetic pouch<\/a> has to be square or rectangular? This easy-carry cylinder-like pouch is not only attention-grabbing, but also provides ample storage space. Image credit: Nivea<\/span><\/p>

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\"Ribena\"
Keep all the essentials in this fruit-shaped pouch<\/figcaption><\/figure>

Image 10: Keep all the essentials in this fruit-shaped pouch. Image credit: Ribena, Facebook<\/span>
<\/span><\/p>

\"unique-shaped
unique-shaped glass<\/figcaption><\/figure>
\"unique-shaped
unique-shaped glass<\/figcaption><\/figure>

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<\/span>Image 8, 9: Elevate the value of your promotional gift in the eyes of the consumers by incorporating a personalised logo print on the surface of a unique-shaped glass<\/a>. Image credit: Tanqueray (L), Calpis, Shopee<\/span><\/p>

\"Johnnie
The shape and design portrayed in this case-turned-into-tray promotional gift from Johnnie Walker truly echoes a sense of exclusivity<\/figcaption><\/figure>

Image 10: The shape and design portrayed in this case-turned-into-tray promotional gift from Johnnie Walker truly echoes a sense of exclusivity. Image credit: Johnnie Walker, Shopee<\/span><\/p>

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Starting to find the gift ideas you currently have getting boring? Repetitive? Not unique or trendy enough? Why not delight your customers and clients with creative and unique <\/b>gifts. Visit us<\/b><\/a> and learn how to pick your ideal gift for your campaigns \u2014 because gifting can be fun, impactful and practical!<\/span><\/span><\/span><\/p><\/td><\/tr><\/tbody><\/table><\/div>

The more personalised the gift is, the more exclusive it gets, the stronger the brand loyalty. In DTC World, we are dedicated to thinking in the best interest of your brand and business \u2014 that’s why we made it our mission to find the best suited gift ideas to complement your marketing campaigns. <\/span><\/p>

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Our team of product experts is able to share more insights with you, in identifying the most suitable promotional gift(s) <\/b>to cater to your marketing campaigns and needs. E<\/span>ngaging and brilliantly designed, here’s some sneak peek.<\/span><\/p>

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\"disco
This exquisite disco ball tumbler would surely keep the party going on, even when you run out of water<\/figcaption><\/figure>
This exquisite disco ball tumbler<\/a> would surely keep the party going on, even when you run out of water.<\/span><\/div><\/div>
\"can-shaped
Add a little fun to your regular drinking glass, like this can-shaped glass.<\/figcaption><\/figure><\/div>

Add a little fun to your regular drinking glass, like this can-shaped glass<\/a>.<\/span>
<\/span><\/p>

\u00a0\u00a0<\/h5>
\"soccer
you might be interested in this soccer ball-inspired ceramic mug.<\/figcaption><\/figure>

Or, you might be interested in this soccer ball-inspired ceramic mug<\/a>.<\/span><\/p>

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\"bamboo
Injecting some creativity into some of the day-to-day promotional gift items, e.g. a bamboo coaster, which illustrates interesting shape, on top of its sustainable material.<\/figcaption><\/figure>

Injecting some creativity into some of the day-to-day promotional gift items, e.g. a bamboo coaster<\/a>, which illustrates interesting shape, on top of its sustainable material.<\/span><\/span><\/span><\/p>

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\"customised
Customers would be delighted to receive a customised can-shaped cooler bag, that is not only eye-catching \u2014 but also witty in its shape.<\/figcaption><\/figure>
Customers would be delighted to receive a customised can-shaped cooler bag<\/a>, that is not only eye-catching \u2014 but also witty in its shape.<\/span><\/div>
\u00a0<\/span><\/div>
\"beer
This beer bottle-shaped beach towel is surely a head-turner<\/figcaption><\/figure><\/div>

This beer bottle-shaped beach towel<\/a> is surely a head-turner! <\/span><\/span><\/span><\/p><\/div>

\u00a0<\/span><\/span><\/span><\/p>

Stay tuned for our upcoming blog in this series, as we look into other design and visual elements<\/b> \u2014 and how they influence your customers, and impact your sales performance. <\/span><\/p>

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Meanwhile, for more interesting promotional gift ideas<\/b> which incorporate unique shapes and designs, go to our website<\/a> or read about the latest trends, market insights and inspirations from our Blog<\/a>.
<\/span><\/p>

Closing Thoughts<\/span><\/h2>

Eye-catching promotional products and gifts don\u2019t have to be outrageously expensive. Give the visual design a little thought, and you would be surprised to find out that the little creativity you inject into the visual elements could add such magical sparks to the final product’s look and feel.<\/span><\/p>


We place significant importance on the ‘end-to-end’ approach, which we strive to achieve at DTC World \u2014 from the materials we source to the manufacturing<\/a> of the products. (You can always read more here<\/a>, about our company’s fair bit towards the worthy cause of a greener planet.)<\/span><\/p>

If that rings a bell, or it might be something you wish to explore, get in touch with us<\/a><\/b> for more insights into promotional gift ideas for your company.<\/p>

\u00a0<\/span><\/p>

More ideas and inspirations to kickstart your next sure win GWP marketing campaigns: <\/span><\/h2>

10 Unique Promotional Gift Ideas<\/a><\/span><\/span><\/p>

Engaging Customers Through Free Promotional Gifts, Incentives and Rewards<\/a>
<\/span><\/span>How To Run a Successful Gift With Purchase Campaign That\u2019s Sure Win<\/a><\/p>

Relationship Marketing: Gift With Purchase Ideas to Connect With Your Customers<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u00a0 It goes without saying that one of the most crucial tasks or objectives for any brands and businesses is […]<\/p>\n","protected":false},"author":2,"featured_media":15997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[1132,1133,1062,1131,1135,1134],"class_list":["post-15996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-designs","tag-fmcg","tag-promotional-gift-ideas","tag-shapes","tag-textures","tag-visual-elements"],"yoast_head":"\nUnique, Eye-Catching: What Marketers Look for in a Promotional Gift \u2014 Shape and Design - DTC World<\/title>\n<meta name=\"description\" content=\"Discover what makes a promotional gift stand out. 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