{"id":15981,"date":"2024-06-04T12:28:02","date_gmt":"2024-06-04T12:28:02","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15981"},"modified":"2025-06-20T11:56:00","modified_gmt":"2025-06-20T03:56:00","slug":"is-more-always-better-are-your-promotional-gifts-what-the-customers-truly-desire","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/is-more-always-better-are-your-promotional-gifts-what-the-customers-truly-desire\/","title":{"rendered":"\u201cIs more always better?\u201d: Are your promotional gifts what the customers truly desire?"},"content":{"rendered":"\t\t
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promotional gifts<\/figcaption><\/figure>

We have established the impact of a successful gifting campaign towards customer loyalty and engagement; and ultimately, the sales performance, for a brand. Nonetheless, with thousands of products on the store shelves \u2014 coupled with a myriad of ongoing gift with purchase promotions (GWP) or PWP campaigns, contests, and so on \u2014 it does require a lot of eye-catching elements to grab your customers\u2019 attention.<\/span><\/p>

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Gift-giving is a smart business strategy because the \u2018right\u2019 gift will help you direct focus exactly where you want to be. And, we are discussing gifting, in general. (Think special gifts for VIP customers, colleagues, collaborators, and gifts for the general audience, e.g. promotional <\/span>gift with purchase<\/b>, event swags, etc.) Simultaneously, a gift reminds customers of your brand and business \u2014 keeping you top of mind.<\/span>The good news?<\/i>If they are impressed, you\u2019ll climb in their list of preferences. However, when it comes to picking the <\/span>right<\/i> promotional gifts for your marketing campaigns, does it mean \u201cgiving more\u201d is better, equally impactful?<\/span><\/p>

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Or, as the saying goes, \u201cless is more\u201d would actually help businesses achieve more impactful and significant results? How does the \u201cparadox of gifting\u201d come in place \u2014 all in all, providing some food for thought for you to stir up positive emotions in your receiver? <\/span>Are you giving your customers what they truly desire? <\/i><\/p>

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\"Wordpress\"
ObserveDeCoder \/ WordPress<\/figcaption><\/figure><\/div>
More isn’t always better: The \u201cPresenter\u2019s Paradox\u201d explains that by adding on a little gift will make the entire gift package seem less big, less in value. Image credit: ObserveDeCoder \/ WordPress<\/a><\/span><\/div>

More isn’t always better: What you give and what customers perceive<\/span><\/h2>

Your customers are your best sales people. To keep your customers loyal to you means keeping them happy. Good customer relationship management can turn happy customers into \u2018evangelists\u2019 for your product or service \u2014 spreading the word and bringing in new business.<\/span><\/span><\/p>

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satisfied with their experience<\/figcaption><\/figure>

Image credit: Smile.io<\/span>
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This goes beyond them being satisfied with their experience<\/i><\/a>, they want more. Everyone has high expectations, and we are always seeking added value in our purchases, with each dollar spent. However, does that mean more in terms of the physical unit of gifts which customers receive at the end of the day? After all, \u2018the more the better\u2019, especially in a materialistic world we live in.<\/span><\/span><\/p>

Apparently not.<\/i><\/p>

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Starting to find the gift ideas you currently have getting boring? Repetitive? Not trendy enough? Why not delight your customers and clients with creative and unique<\/b> gifts. Visit us<\/a><\/span> and learn how to pick your ideal gift for your campaigns \u2014 because gifting can be fun, impactful and practical!<\/span><\/span><\/p><\/td><\/tr><\/tbody><\/table>


In a study<\/u><\/a> conducted by Kimberlee Weaver, assistant professor of marketing in the Pamplin College of Business, the phenomenon called \u201cpresenter\u2019s paradox\u201d happens when a gift recipient actually feels turned off by the pairing of a big and a small present. According to Weaver\u2019s white paper \u201cThe Journal of Consumer Research<\/u><\/a><\/i>\u201d, while the gift-giver may feel like he or she is doing more by spending more \u2014 the recipient sees the big gift as somehow being “diminished” by the smaller gift’s value. Or as Science Daily<\/i> put it, “adding on a little gift makes the entire package seems less big.<\/a><\/b>” <\/span><\/span><\/p>

Relatively speaking, let\u2019s replay this paradox in a business scenario, where a colleague “bundles” or presents a slew of positive information \u2014 <\/span>with some negative tidbits thrown in. The bad information “<\/span>dilutes the impact of the highly favourable information,<\/i>” explained Stephen Garcia, Weaver’s co-author and an assistant professor of psychology and organisational studies at the University of Michigan. (Now, we know why the bosses or management often break the good news first, before the ‘not-so-pleasant’ ones. *Wink.)<\/i><\/span><\/p>

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Customer experience<\/figcaption><\/figure><\/div>
A survey by Customer Management IQ discovered 76% of CX executives and leaders rated customer experience<\/a> as \u2018high priority\u2019. Source: Superoffice.com<\/span><\/div>

Putting your best foot forward<\/span><\/h2>

Having said that, all these wonderful things only happen if you understand how to offer the right type of gift<\/i> with the right message. So, what does the Presenter’s Paradox tell us? Businesses and brands should put their best foot forward, as half-hearted efforts to strengthen an impression will only dilute it more. Strategically, when we apply the paradox in our gifting campaigns and efforts \u2014 perhaps it’s time to consider focusing your budget on the big (significant) gifts that are sure to please.<\/span><\/span><\/p>

When you offer fantastic promotions, attractive marketing incentives and \u2018to-die-for\u2019 offers with valuable rewards for your customers \u2014 you drive sales, loyalty and brand engagement, ultimately. You will continuously expand your base of loyal customers. A pleasant shopping experience with your brand means another happy customer for you.<\/p>

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POS displays<\/figcaption><\/figure>

Image credit: <\/span>Superoffice.com<\/span><\/p>

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Ultimately, there is no certainty in almost everything in life. There are several factors to consider when you run a marketing campaign, picking the right gift with purchase (GWP) or PWP to attract your customers. We hope this article could provide some useful insights for you as a rule of thumb, or a reference, so to speak. When used in conjunction with compelling POS displays<\/a><\/b> and in-store advertising, impactful GWP promotions would hit a home run: it tells your consumers that they are buying something worthwhile, and they are receiving something more. <\/span><\/span><\/p>


<\/span><\/span>Our team has compiled the following <\/span>gift with purchase<\/b> (GWP) promotion ideas that offer interesting gift items, attractive incentives and rewards, which we think are engaging and brilliantly executed. Check them out!<\/span><\/p>

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Also read: <\/span>Elevate your marketing campaigns with impactful and attention-grabbing POSM<\/b> displays. Find more inspirations in <\/span><\/span><\/span>“<\/span>Creative and Cool POSM Ideas That Turn Heads and Drive Sales<\/a><\/b>“.<\/span><\/p><\/td><\/tr><\/tbody><\/table>

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shopee<\/figcaption><\/figure><\/div>
Image 1: Offering gifts that are practical aside from being nice-to-look-at is always a “sure-win”. Image credit: Teeka Place SG \/ Shopee<\/span><\/div><\/div>
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Kellogg’s<\/figcaption><\/figure><\/div>

Image 2: Echo the go-green message through eco-friendly and sustainable gift items.<\/span>
Image credit: Kellogg’s, Facebook<\/span><\/p>

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Coca Cola<\/figcaption><\/figure>
\"Coca
Coca Cola<\/figcaption><\/figure>

Image 3: Attractive design and packaging is also key in grabbing customers’ attention. Image credit: Coca Cola, FamilyMart \/ Facebook<\/span><\/p>

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promotional gifts<\/figcaption><\/figure>

Image 4: Put some thoughts into creating a uniquely designed exclusive gift that makes your customers go “wow”. Image credit: Vinda \/ Shopee<\/span><\/span><\/span><\/p>

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shopee<\/figcaption><\/figure>
Image 5: Promotional campaigns featuring limited edition gift with purchase merchandise create exclusivity. Image credit: KitKat \/ Shopee<\/span><\/div>
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McDonald’s MY<\/figcaption><\/figure><\/div>

Image 6: Keep the idea unique, yet practical and convenient at the same time.
Image credit: McDonald’s MY \/ <\/span><\/span><\/span>Twitter<\/span><\/p>

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“Does it mean I can’t bundle?”
<\/i><\/span>Of course you can. However, there’s always a way . . . to do it right.<\/i><\/span><\/h2>

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If you are thinking about bundling multiple products for your promotional campaigns, or giveaways, do it the right way:-<\/span><\/p>

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Bundling do’s and don’ts:<\/u><\/span><\/p>

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