{"id":15976,"date":"2024-06-04T12:23:56","date_gmt":"2024-06-04T12:23:56","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15976"},"modified":"2026-01-14T11:33:37","modified_gmt":"2026-01-14T03:33:37","slug":"creative-and-cool-posm-ideas-that-turn-heads-and-drive-sales","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/creative-and-cool-posm-ideas-that-turn-heads-and-drive-sales\/","title":{"rendered":"Creative and Cool POSM Ideas That Turn Heads and Drive Sales"},"content":{"rendered":"\t\t
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Point of sale marketing<\/figcaption><\/figure>

\u201cP.O.S.<\/i>\u201d Point of sale marketing. Point of sale materials. Point of sale merchandising. Some of us may be more familiar with the term point of purchase. Regardless of what echoes most to you, these terms are often used interchangeably, because what matters most to brands and businesses, at the end of the day, is an effective advertising (marketing) method \u2014 something that stands out of the crowd \u2014 which captures the attention of its customers.<\/span><\/p>

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One of the most engaging topics (if not mind-boggling or challenging ones) among marketers, the point of sale<\/b> (POS) is more than just a place where transactions happen. It is a place to entice, encourage, urge our consumers to spend more<\/span>, even though they have come to the \u2018final\u2019 stop of their purchase journey in the store \u2014 because it will be worthwhile<\/span>. (And you want them to know they wouldn’t wish to miss out on this opportunity!) <\/span><\/p>

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We observe various kinds of marketing display every day. From hypermarkets, to F&B outlets, to events or conferences \u2014 point of sale marketing displays come in a variety of shapes and sizes. This includes hangsell displays<\/a>, retractable table top pull up banners<\/a>, gondola displays, sampling booths<\/a>, corrugated board standees<\/a>, hanging signs, banners<\/a>, posters, countertop displays, end caps, and display cabinets.<\/span><\/p>

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Statistic reports<\/figcaption><\/figure>

Image 1: Statistic reports depicting the end-user industries, where the point of sale (POS) materials are segmented into various market segments, in 2021. Source: Expert Market Research<\/span><\/span><\/p>

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Indeed, there are a number of ways where you can capitalise the space around your outlet, at the entrance <\/span>\u2014 <\/span>even before your customer gets near the <\/span>point of sale<\/b>; but, often, space is limited. Hence, it is even more crucial to create a point of display that speaks ‘effectively’ (within a few seconds) to your customers. Apart from establishing an impactful way of upselling to customers \u2014 increasing their spend-per-visit within a retail environment \u2014 it\u2019s also an opportunity for customers to engage with your brand<\/span>, and for you to grow your business. <\/span><\/p>

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According to the industry analysts at Expert Market Research<\/a><\/span>, the global point of sale materials (POSM) market reached a value of almost USD 31.11 billion in 2021<\/span>. The point of sale materials (POSM) industry is further expected to grow at a CAGR of 5.5%, between 2021 and 2026 \u2014 to reach a value of nearly USD 43.42 billion<\/span> by 2027. The global point of sale materials market is driven by the prevailing eminence of the industry in the in-store promotions sector. The major end user industries for the market like retail, FMCG, and food and beverage industries are driving the demand in the point of sale materials (POSM) industry. The same report further revealed that the food and beverage (F&B) industry contributes significantly to the demand for point of sale materials (POSM), accounting for nearly 35.2% <\/span>of their demand in 2021.<\/span><\/p>

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megastore<\/figcaption><\/figure>

Image credit: magestore<\/span><\/p>

#DYK: <\/span>There may be confusion between POS and POP, considering how often they are used interchangeably. But, it is important to note there\u2019s still a difference between these two terms.<\/span><\/h3>

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A POP<\/span> display is the physical place where products are displayed in your store. E.g. shelf stoppers, freestanding displays, or specialised POP display with promotional signage. <\/span><\/p>

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A POS <\/span>is the specific place<\/span> where the transaction happens. It\u2019s where the sale and exchange of goods takes place. However, you can also utilise this area to display \u201cimpulse items\u201d encouraging customers to increase their purchase amount at the last minute<\/span>. <\/span><\/p>

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Regardless of POS or POP, check out<\/span> our website<\/span> for more creative and unique marketing ideas that give your brand the \u2018wow\u2019 factor. Let\u2019s start exploring!<\/span><\/span><\/p><\/td><\/tr><\/tbody><\/table>

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Pull in potential customers, convert leads and boost upselling<\/span><\/p>

Enhance the customer experience and promote your latest products, promotions or special offers with impactful point of sale displays. Here, we have compiled some of the engaging, truly unique POSM <\/span>ideas that could be an inspiration for your brand, and your business. Check them out!<\/span><\/span><\/p>

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