{"id":15955,"date":"2024-06-04T12:15:08","date_gmt":"2024-06-04T12:15:08","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15955"},"modified":"2025-06-20T09:17:23","modified_gmt":"2025-06-20T01:17:23","slug":"how-to-run-a-successful-gift-with-purchase-campaign-thats-sure-win","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/how-to-run-a-successful-gift-with-purchase-campaign-thats-sure-win\/","title":{"rendered":"How To Run a Successful Gift With Purchase Campaign That\u2019s Sure Win"},"content":{"rendered":"

Giveaways, gifts with purchase, or loyalty programmes which you could redeem your favourite gift items. These marketing tools which brands and companies use to reward their loyal customers are great in increasing brand awareness and better engaging their pool of customers. Gift with purchase <\/strong>campaigns can leave your customers feeling good about the money they spend on your products \u2014 and, at the same time, get additional products in their hands. This process gradually impacts their purchasing decision, particularly, when they are faced with countless options. The deal is, most (if not all) companies work with strict budgets. How do they get the most out of the dollars they have pumped into the different marketing campaigns annually. What are the key considerations when it comes to choosing they type of gift for your campaigns, to executing the campaigns \u2014 to make it a sure win at the end of the day? In this article, we’ll break it down for you the do’s and don’ts \u2014 and a quick look at some of this month’s interesting gift with purchase<\/strong> ideas that are keeping the customers coming back for more.<\/p>\n

Entice customers to take action with a little extra love<\/b><\/h2>\n

Consumers today often seek a little something ‘extra’ when it comes to their purchasing decisions. And, customer experience<\/em> often tops the list, as one of the core factors in influencing a customer’s decision in his or her purchase.<\/p>\n

When was the last time you pick a cereal brand off the shelf based on the the little ‘extra’ something they promised on the outside of the cereal box? (We all know we have been there, done that <\/em>\u2014 and got that little gift. Guilty as charged.) <\/em>And brands know that a successful <\/em>GWP campaign would actually entice customers to buy more, to buy now, and to share the ‘gifts’ with others<\/em>.<\/p>\n

Here’s how to do it right.<\/p>\n

1. Choose your gift wisely<\/strong><\/h2>\n

Identify the gift item that makes sense for your brand, what it represents your brand in the eyes of your customers. Picking a gift that is not ‘relevant’ to your brand could confuse your target audience. At the end of the day, the gift should entice your customers.<\/p>\n

2. Always think about utility<\/b><\/h2>\n

It’s not about simply giving out free items. You want the gifts to make an impact <\/strong>on your marketing and conversion tactic. Hence, it matters to you on what are the type <\/em>of complementary gift products your customers would actually want \u2014 and use. Always know and understand your target audience.<\/p>\n

3. Take note of frequency<\/b><\/h2>\n

Frequency sets expectations. If you offer too many gift-with-purchase promotions, it loses some sort of urgency <\/em>and exclusivity<\/em>. Customers will get used to getting something free with their purchase, and they won\u2019t buy your items if they see no incentives are being offered. On the contrary, make it a special occurrence. If you roll out an event along with the promotion, the gift will appear even more “unique” and “valuable”. This in return, will encourage an influx of sales and visibility for your business.<\/p>\n

4. Stock up!: Ensure sufficient gift inventory<\/b><\/h2>\n

Make sure you have enough inventory of the GWP items. Getting caught in situations like running out of gifts might frustrate your customers. Despite the fact that keeping a limited quantity may push for urgency in customers; but, when the inventory gets too limited, you may upset the customers who truly are looking forward to the promotion or gift.<\/p>\n\n\n\n
Also read: “Relationship Marketing: Gift With Purchase Ideas to Connect With Your Customers<\/a>“.<\/b> <\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Image 1: Offering gifts that are practical aside from being nice-to-look-at, because who would turn down another useful organiser pouch, right? Image credit: 5-Hour Energy, Facebook<\/i><\/p>\n

Image 2: A personalised gift with your brand logo adds a touch of exclusivity.<\/i> Image credit: L’Occitane, Facebook<\/i><\/p>\n

Image 3: Selecting practical eco-friendly gift<\/a> items for your campaigns to showcase your brand’s ‘go green’ effort. Image credit: Suntory<\/i><\/p>\n

Image 4: Put some thoughts into offering a well designed exclusive gift that makes your customers go “wow”. Image credit: Somersby, Facebook<\/i><\/p>\n

Image 5: Keep the idea unique, yet practical and convenient at the same time. Image credit: Lay’s, Facebook<\/i><\/p>\n

Image 6: Promotional campaigns featuring limited edition glassware<\/a> as a gift with purchase merchandise create exclusivity. Image credit: Redmart<\/i><\/p>\n\n\n\n
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Choosing the right word: What to say, when and how to say it<\/b><\/h3>\n

<\/h3>\n

It makes sense to launch a gift with purchase<\/b> campaign when it would spark the most interests for your business. But, if you’re going to do it, make sure to do it right<\/em>.<\/p>\n