{"id":15801,"date":"2024-06-04T11:09:38","date_gmt":"2024-06-04T11:09:38","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15801"},"modified":"2025-06-16T17:56:05","modified_gmt":"2025-06-16T09:56:05","slug":"the-ultimate-guide-to-colour-changing-products-marketing-premiums","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/the-ultimate-guide-to-colour-changing-products-marketing-premiums\/","title":{"rendered":"The Ultimate Guide To Colour Changing Products & Marketing Premiums"},"content":{"rendered":"\t\t
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What are Colour Changing products?<\/span><\/h2>

Colour changing products as the name suggests, are products that change colours when temperatures change. It has been extremely trendy amongst consumers due to its \u201cmagical\u201d properties. Therefore, color changing promotional products are great marketing gift ideas that companies should consider for their next promotional strategy.<\/span><\/p>

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Colour changing promotional products are made of materials that change colour when stimulated by temperature, light, water and chemicals.<\/span><\/p>

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This article hopefully gives you a vision into how our innovative gift ideas can help your product or brand stand out.\u00a0<\/span><\/p>

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What makes a product change colours?\u00a0<\/span><\/h2>

A) Interactive Inks and Print<\/span><\/h3>

Thermochromic, Hydrochromic, Photochromic and Liquid Crystal Inks and Coatings have proven to be ideal for mailers, leaflets, game cards, children\u2019s stickers and collector cards, magazine covers, educational question & answer cards, on-pack\/off-pack promotions, coasters and P.O.S material.<\/span><\/p>

Thermochromic<\/span><\/h4>

Thermochromic or \u2018heat sensitive\u2019 materials change colour in response to temperature change. They appear as a solid colour, but when warmed, start to clear becoming almost clear upon reaching the target temperature. Once cool, they return to their solid colour state. It can be used on coaster, glass and ceramic mugs, as well as plastisol and water based textile inks for printing onto fabrics such as T-shirts.<\/span><\/p>

Hydrochromic<\/span><\/h4>

Hydrochromic materials react to the presence of water. This ink is white in appearance but becomes translucent when exposed to water and then reverts back to a white state when dry. Hydrochromic inks can be used on interactive \u2018wet and reveal\u2019 game cards or water reactive t-shirts and umbrellas.<\/span><\/p>

Photochromic<\/span><\/h4>

Photochromic materials change colour in response to exposure to sunlight. With photochromic inks you can create a range of stunning effects for promotional or fun applications that come alive with the sun. You can create eye-catching T-shirts which reveal colours when you go outside, and fun promotional products such as colourful UV light-sensitive stickers and cards.<\/span><\/p>

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Liquid Crystal<\/span><\/p>

Highly responsive to temperature change, quickly changing colour reversibly as they are warmed or cooled. Liquid crystals can be used for a wide range of functions such as educational tools and touch sensitive applications.<\/span><\/p>

B) Interactive Plastics<\/span><\/h3>

Due to their unique abilities, the temperature sensitive materials change colour as the temperature changes, or when it is exposed to UV light. Ideal products for using interactive plastic are frisbees, wristbands, sunglasses, toys and games, drinking straws and spoons, etc.<\/span><\/p>

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We have compiled a list of 12 eye-catching and creative colour changing products that you can use as your promotional gifts and corporate gifts.\u00a0<\/span><\/p>

Watch the video below to find out more.\u00a0\u00a0<\/span><\/p>