{"id":15729,"date":"2024-06-04T10:43:48","date_gmt":"2024-06-04T10:43:48","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15729"},"modified":"2025-06-23T14:05:25","modified_gmt":"2025-06-23T06:05:25","slug":"how-to-build-relationships-with-employees-and-trade-partners-with-online-merchandise-stores","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/how-to-build-relationships-with-employees-and-trade-partners-with-online-merchandise-stores\/","title":{"rendered":"How to Build Relationships with Employees and Trade Partners with Online Merchandise Stores"},"content":{"rendered":"\t\t
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As more companies expand globally, their business partners and employees are located in different parts of the world. This has made their marketing merchandise and gifting needs and fulfilments become more complex. The efforts needed to consolidate the orders and distribute the merchandise across the globe is also a very time-consuming and arduous task.\u00a0<\/span><\/p>

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time-consuming and arduous task<\/figcaption><\/figure>

One Big Headache – How is the procurement or marketing team going to custom make merchandise and send them all over the world?\u00a0<\/span><\/p>

The quick solution is for the local countries to source their own merchandise. However, there would be no economies of scale, leading to lack of innovation and creativity as well. Absence of harmony in the merchandise designs would surface as every market starts designing their own uniforms, point of purchase merchandise, marketing trade displays etc. <\/span>Dilution of brand identity is a pitfall that organisations want to avoid as they widen their presence internationally.\u00a0\u00a0<\/span><\/p>

With the onset of Covid-19 global pandemic and the travel restrictions since, almost anything can go digital. Meetings, conferences, interviews, lessons, trade fairs etc, have shifted to online, and of course, ecommerce and online shopping have increased tremendously. Similarly, more than ever, there is a greater demand for <\/span>digital solutions for merchandising and gifting purposes<\/span>. <\/span><\/span><\/span><\/p>

\"digital
digital solutions for merchandising and gifting purposes<\/figcaption><\/figure><\/div>
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Having a centralized online merchandise store, also known as a microsite, for your employees and partners is a growing trend.<\/span><\/p>

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What exactly is a centralised online merchandise store or microsite?<\/span><\/p>

It is an online platform where the Procurement & Marketing Teams exhibit a range of merchandise that they have specially designed, and have been centrally approved by the headquarters. Employees and Trade Partners are able to view the latest designs created by the HQ, and place orders for the merchandise or gifts that best suit the marketing campaigns they are going to have; or gifts that they desire.\u00a0<\/span><\/p>

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In a nutshell, it translates into a <\/span>simplified ordering process for employees and trade partners worldwide.\u00a0<\/span><\/p>

What are the benefits?<\/span><\/p>