{"id":15723,"date":"2024-06-04T10:41:43","date_gmt":"2024-06-04T10:41:43","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15723"},"modified":"2025-06-19T09:55:30","modified_gmt":"2025-06-19T01:55:30","slug":"your-promotional-gift-represents-your-brand-build-a-brand-not-a-commodity","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/your-promotional-gift-represents-your-brand-build-a-brand-not-a-commodity\/","title":{"rendered":"Your Promotional Gift Represents Your Brand \u2013 Build a Brand, Not a Commodity"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

For successful marketing of any product or service, the fundamental goal is to Build a Brand, not a commodity.\u00a0<\/span><\/p>

All marketers will tell you, they do not want their products or services to be treated (and be priced) like any dispensable and interchangeable commodity. They want to be something more strategic\u2026\u2026\u00a0\u00a0<\/span><\/p>

Promotional Gifts, Corporate Gifts and Gifts-with-Purchases is a marketing strategy that is being widely used to entice consumers to patronise your products or services.\u00a0<\/span><\/p>

How to ensure that budgets spent on the gifts will contribute to your brand building and continue to reap returns in the long term?\u00a0<\/span><\/p>

In this post, DTC will be illustrating on what exactly it means to <\/span>Build a Brand, not a commodity, with your Promotional Gift\/ Corporate Gift\/ Gift with Purchase.<\/span><\/p>



<\/b>1: Do not ONLY focus on cost. Free Gifts do reflect Brand Image too!<\/span>
<\/b><\/p>

Many companies only focus on the cost when looking for a supplier to customise their corporate or promotional gifts. This I-want-it-to-be-as-cheap-as-possible mentality results in marketing gifts that:<\/span><\/p>