{"id":15658,"date":"2024-06-04T10:23:00","date_gmt":"2024-06-04T10:23:00","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15658"},"modified":"2025-06-19T09:55:30","modified_gmt":"2025-06-19T01:55:30","slug":"supermarkets-gift-with-purchase-promotions","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/supermarkets-gift-with-purchase-promotions\/","title":{"rendered":"Supermarkets Gift-with-Purchase Promotions"},"content":{"rendered":"\t\t
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Free gifts are often used in promotions to entice consumers to buy the products. This is especially common in supermarkets or online marts, where there is a great array of FMCGs (fast-moving consumer goods) that consumers need to buy for daily use.<\/span><\/p>

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Examples of FMCGs include cleaning agents, toiletries, packaged beverages & food, and other household essentials. There are so many different brands of these products available in the supermarkets that\u00a0offering Gifts to consumers when they Purchase a particular brand does make a difference to consumers\u2019 purchase decisions.<\/span><\/span><\/p>

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Doesn\u2019t this make you curious about what are the kinds of\u00a0Gift-with-Purchase (GWP) promotions<\/span>\u00a0that are being carried out for these products?\u00a0<\/span><\/p>

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In this blog post, we will be sharing some of these\u00a0GWP promotions<\/span>\u00a0that we\u2019ve come across in major supermarkets and online marts currently.<\/span><\/p>

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Marigold Milk & Beverage Products<\/span><\/p>

\"\u00a0Gift-with-Purchase
\u00a0Gift-with-Purchase Airtight Container<\/figcaption><\/figure>
Marigold UHT Drinks GWP promotion: free Marigold Airtight Container<\/span><\/h5>

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Image credit: Marigold Singapore Facebook<\/span><\/h6>
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\"Milk
Milk Cooler Bag<\/figcaption><\/figure>
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Marigold HL Milk promotion: free HL Milk Cooler Bag<\/span><\/span><\/p>

Image credit: Marigold Singapore Facebook<\/span><\/span><\/p>

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\"Cooler
free Marigold Peel Fresh Cooler Bag<\/figcaption><\/figure>

Marigold Peel Fresh GWP promotion: free Marigold Peel Fresh Cooler Bag<\/span><\/span><\/p>

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Image credit: Marigold Singapore Facebook<\/span><\/span><\/p>

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Abbott Grow Formula Products<\/span><\/span><\/p>

\"Abbot
free Abbot Grow Water Bottle with Carrying Sleeve<\/figcaption><\/figure>

Abbott Grow milk GWP promotions at FairPrice: free Abbot Grow Water Bottle with Carrying Sleeve<\/span><\/span><\/p>

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Image credit: FairPrice website<\/span><\/h6>
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\"thermal
free Snack Box & \u00a0Similac Thermal Flask<\/figcaption><\/figure>
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Abbott milk products GWP promotions: free Snack Box & \u00a0Similac Thermal Flask<\/span><\/span><\/p>

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(Image credit: Abbott Official Store)<\/span><\/h6>

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Anlene Products<\/span><\/p>

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\"portable
free Anlene Portable Blender<\/figcaption><\/figure>
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/h6>

Anlene milk GWP promotion at FairPrice: free Anlene Portable Blender<\/span><\/span><\/p>

Image credit: FairPrice website<\/span><\/h6>

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Aptamil Milk Products<\/span><\/p>

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\"playmat\"
free Little Wiwa SMA Playmat<\/figcaption><\/figure>

Aptamil milk products GWP promotion at FairPrice: free Little Wiwa SMA Playmat<\/span><\/span><\/p>

Image credit: FairPrice website<\/span><\/h6>
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100PLUS Beverage Products<\/span><\/p>

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\"backpack\"
free 100PLUS Backpack<\/figcaption><\/figure>
100PLUS GWP promotion at FairPrice: free 100PLUS Backpack<\/span><\/h5>
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Image credit: 100PLUS Singapore Facebook<\/span><\/h6>
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P&G Beauty, Cosmetic & Personal Care Products<\/span><\/p>

\"mini
free P&G Glasslock Food Container & Fujifilm Instax Mini Camera<\/figcaption><\/figure>

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P&G GWP promotion at FairPrice: free P&G Glasslock Food Container & Fujifilm Instax Mini Camera<\/span><\/span><\/p>

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Walch Household Supplies Products\u00a0<\/span>
<\/span><\/span><\/p>

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\"food
free Pyrex Food Storage Container<\/figcaption><\/figure>

Walch GWP promotion: free Pyrex Food Storage Container<\/span><\/p>

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Image credit: Walch Singapore Facebook<\/span><\/h6>
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\"Frypan\"
free Frypan<\/figcaption><\/figure>
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Walch GWP promotion: free Frypan<\/span><\/span><\/p>

Image credit: Walch Singapore Facebook<\/span><\/h5>
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Tiger Beer Products<\/span><\/p>

\"tiger
free Tiger Elegante Glassware<\/figcaption><\/figure>

Tiger Beer GWP promotion at FairPrice: free Tiger Elegante Glassware<\/span><\/span><\/p>

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Image credit: Tiger Beer Facebook<\/span><\/h6>

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Sunquick Juice Products<\/span><\/p>

\"sunquick
free Sunquick Glass<\/figcaption><\/figure>

Sunquick GWP promotion at FairPrice: free Sunquick Glass<\/span><\/span><\/p>

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Image credit: Sunquick Singapore Facebook<\/span><\/h6>

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Kit Kat Products<\/span><\/p>

\"Kitchen
free KitKat x Minions Kitchen Mittens\u00a0<\/figcaption><\/figure>

KitKat GWP promotion: free KitKat x Minions Kitchen Mittens\u00a0<\/span><\/span><\/p>

Image credit: Nestle Singapore Website<\/span><\/p>

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SongHe Rice Products<\/span><\/p>

\"Luminarc
free SongHe x Luminarc Bowl\u00a0<\/figcaption><\/figure>

SongHe GWP promotion: free SongHe x Luminarc Bowl\u00a0<\/span><\/span>I<\/span><\/p>

Image credit: Cold Storage Singapore Website<\/span><\/p>

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F&N Beverages Products<\/span><\/p>

\"Ceramic
free F&N Cookware \u2013 Claypot & Ceramic Bowl Set<\/figcaption><\/figure>

F&N GWP promotions: free F&N Cookware \u2013 Claypot & Ceramic Bowl Set<\/span><\/span><\/p>

Image credit: Cold Storage Singapore Website<\/span><\/h6>

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There is no limit to the type of free gifts that we can have for GWP promotions, to ensure that your brand and product stand out among others, and to attract consumers to buy more of your products!\u00a0<\/span><\/p>

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Click here to view\u00a0Showcase\u00a0<\/a>of DTC\u2019s past gifts \/ premiums projects for some inspiration and ideas.<\/span><\/h4>

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Click here to read other\u00a0Blog<\/a>\u00a0posts.\u00a0<\/span><\/h4>

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Contact DTC\u00a0<\/a>to talk to our friendly staff on your enquiry!<\/span><\/h4>

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Disclaimer<\/span><\/div>

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This blog space is where DTC shares with our readers the Marketing Premiums, Promotional Products, POSM merchandises & Advertising Campaigns that we have come across in the industry. DTC does not advocate any brands or products mentioned in the blogs.\u00a0<\/span><\/div>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Free gifts are often used in promotions to entice consumers to buy the products. This is especially common in supermarkets […]<\/p>\n","protected":false},"author":2,"featured_media":15659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[934,855,952],"class_list":["post-15658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-giftwithpurchase","tag-gwp","tag-supermarket-promotions"],"yoast_head":"\nSupermarkets Gift-with-Purchase Promotions - DTC World<\/title>\n<meta name=\"description\" content=\"Explore supermarkets' gift-with-purchase promotions! Entice customers with added value and drive sales with appealing, practical gifts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dtcworld.com\/my\/supermarkets-gift-with-purchase-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermarkets Gift-with-Purchase Promotions - DTC World\" \/>\n<meta property=\"og:description\" content=\"Explore supermarkets' gift-with-purchase promotions! Entice customers with added value and drive sales with appealing, practical gifts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dtcworld.com\/my\/supermarkets-gift-with-purchase-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"DTC World\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T10:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T01:55:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dtcworld.com\/my\/wp-content\/uploads\/2024\/06\/HelloKittyBag-main-blog-image_20210705173626.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DTC Admin - Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DTC Admin - Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/\"},\"author\":{\"name\":\"DTC Admin - Marketing\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#\\\/schema\\\/person\\\/ac261093a8700f36ce35397047578d37\"},\"headline\":\"Supermarkets Gift-with-Purchase Promotions\",\"datePublished\":\"2024-06-04T10:23:00+00:00\",\"dateModified\":\"2025-06-19T01:55:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/HelloKittyBag-main-blog-image_20210705173626.jpg\",\"keywords\":[\"giftwithpurchase\",\"GWP\",\"supermarket promotions\"],\"articleSection\":[\"Blogs\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/\",\"url\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/\",\"name\":\"Supermarkets Gift-with-Purchase Promotions - DTC World\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/supermarkets-gift-with-purchase-promotions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dtcworld.com\\\/my\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/HelloKittyBag-main-blog-image_20210705173626.jpg\",\"datePublished\":\"2024-06-04T10:23:00+00:00\",\"dateModified\":\"2025-06-19T01:55:30+00:00\",\"description\":\"Explore supermarkets' gift-with-purchase promotions! 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