{"id":15613,"date":"2024-06-04T10:02:49","date_gmt":"2024-06-04T10:02:49","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15613"},"modified":"2024-09-11T10:44:50","modified_gmt":"2024-09-11T02:44:50","slug":"targeted-kids-marketing-milo-night-lights-water-bottles","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/targeted-kids-marketing-milo-night-lights-water-bottles\/","title":{"rendered":"Targeted Kids Marketing – MILO Night Lights & Water Bottles"},"content":{"rendered":"\t\t
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MILO brand of products has\nalways been popular in Southeast Asian countries, popular not only with adults,\neven small children know about MILO as well!<\/span><\/p>


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So, what makes MILO so\nsuccessful? Its branding and targeted marketing strategies play a huge role.\nLet us take a look at some of the attributing factors. <\/o:p><\/span><\/p>


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Positioning of the MILO Beverage<\/o:p><\/span><\/u><\/p>

Unlike many drinks that target\nspecific age group of consumers, MILO is deemed suitable for consumers across\nall age groups, due to the health & energy benefits of the drink. Of\ncourse, the delicious taste of MILO makes it possible to position itself as\nappealing to all too. <\/o:p><\/span><\/p>

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Emphasis on Kids<\/o:p><\/span><\/u><\/p>

MILO brand gives the\nimpression that it is an ideal supplement beverage to children, apt for consumption\nduring the children\u2019s growing up years, a healthy drink that is both tasty\n& nutritious. Coupled by the convenience of making the MILO beverage, it can\nbe consumed hot or cold, these suits the hectic lifestyle of parents, who also\nwant to provide the best for the kids. <\/o:p><\/span><\/p>

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Promotions \/ Marketing\nwith Kids in mind<\/o:p><\/span><\/u><\/p>

Over the years, whenever\nwe see MILO products in retail outlets & supermarkets, there will always be\npromotions gifts for kids. This is in-line with the product brand image of advocating\nfor children\u2019s well-being.<\/span><\/p>


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An example of gifting\nmeaningful giveaways for purchases is like in attached image above. A purchase\nof minimum packets of the MILO products will be entitled to receive cute animal\ndesigns of Night Lights or Water Bottles. Both these merchandises are suitable for\nchildren; they are things that children will use; and parents will usually\nspend money to buy these for their kids. Now that they come free with purchase,\nit will definitely prompt parents to make the purchases.<\/span><\/p>


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Another point worth\nmentioning is that the free gift does not come only in a single design. For the\nWater Bottles, there are 3 different designs; For the Night Light, there are\nalso 3 variations available. This gives rise to repeated purchases as well.<\/span><\/p>


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These promotions are no\ndoubt rewarding for both consumers and brand owners!<\/o:p><\/span><\/p>

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Do you need help in\ndeveloping promotional products for kids? DTC has experience in designing &\ncreating meaningful gifts suitable for children, & in-line with clients\u2019\nbrands. Contact DTC today to find out more.<\/span><\/p>


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Disclaimer
<\/span>This blog space is\nwhere DTC shares with our readers the Marketing Premiums, Promotional Products,\nPOSM merchandises & Advertising Campaigns that we have come across in the\nindustry. DTC does not advocate any brands or products mentioned in the blogs. <\/span><\/h6>

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MILO brand of products has always been popular in Southeast Asian countries, popular not only with adults, even small children […]<\/p>\n","protected":false},"author":2,"featured_media":15614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51],"tags":[830,934,985,986,948,927],"class_list":["post-15613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-children-gifts","tag-giftwithpurchase","tag-milo","tag-night-light","tag-on-pack-promo","tag-water-bottle"],"yoast_head":"\nTargeted Kids Marketing - 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