{"id":15463,"date":"2024-06-03T00:11:09","date_gmt":"2024-06-03T00:11:09","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15463"},"modified":"2025-06-16T10:51:52","modified_gmt":"2025-06-16T02:51:52","slug":"lifebuoy-x-quby-a-strategic-licensed-merchandising-alliance","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/lifebuoy-x-quby-a-strategic-licensed-merchandising-alliance\/","title":{"rendered":"Lifebuoy x Quby: A Strategic Licensed Merchandising Alliance"},"content":{"rendered":"\t\t
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\"gift
Lifebuoy<\/figcaption><\/figure>

Brand:<\/span> Lifebuoy\u00a0\u00a0<\/span><\/h2>

Description:<\/span><\/h2>

In an impactful collaboration with <\/span>Lifebuoy<\/span> under Unilever Malaysia, <\/span>DTC World<\/span> was entrusted to enhance brand visibility and attract attention through providing quality merchandise for Lifebuoy\u2019s engaging <\/span>gift-with-purchase campaigns<\/span> across Malaysia. Our mission was to leverage the universal appeal of <\/span>Quby<\/span><\/a>, a beloved character, transforming promotional events into memorable brand experiences. The campaigns featured an exclusive range of <\/span>Quby<\/span> licensed character<\/span><\/a> designed merchandise, including:<\/span><\/p>

\u00a0<\/b><\/p>

Quby Astronaut PU Pouches<\/span><\/h2>
\"Quby
Quby PU Pouches<\/figcaption><\/figure>

Quby PU Pouches<\/span><\/a>. Designed exclusively for Lifebuoy promotions, these pouches perfectly blend form, function, and fun!\u00a0<\/span><\/b><\/p>

Quby Lunch Bags<\/span><\/h2>
\"Quby
Quby Lunch Bags<\/figcaption><\/figure>

Quby <\/span>Lunch Bags<\/span><\/a>. These bags bring a playful charm to lunchtime while keeping your brand in the hearts and hands of consumers.\u00a0<\/span><\/b><\/p>

Quby Travel Organiser Set\u00a0<\/span><\/h2>
\"Quby
Quby Travel Organiser Set<\/figcaption><\/figure>

Quby Travel Organiser 4-pc Set<\/span><\/a>. With a unique Quby character on each piece, this set transforms organization into an art, making travel both fun and functional.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

This strategic initiative was rolled out in prominent retail channels, such as Guardian and Watsons outlets, online shopping platforms (i.e. Lazada), positioning it at the heart of consumer interaction. By integrating these promotional gifts with the purchase of Lifebuoy products, a compelling incentive for shoppers was created, enhancing the overall brand experience.<\/span><\/p>

\u00a0<\/b><\/p>

With our comprehensive services encompassing design, sourcing, production, and logistics, we ensured a <\/span>seamless execution from concept to delivery<\/span>. Our expertise allowed us to create a cohesive lineup of merchandise that not only met but exceeded Lifebuoy’s marketing objectives.<\/span><\/p>

\u00a0<\/b><\/p>

This project exemplifies our expertise in delivering <\/span>quality<\/span> licensed character merchandise<\/span> that captivates audiences and elevates brand promotions. By harnessing the appeal of popular characters and integrating them into high-quality, functional merchandise, we have successfully supported Lifebuoy in achieving outstanding <\/span>branding awareness<\/span> and <\/span>promotional attractiveness<\/span>.<\/span><\/b><\/p>

The Results:<\/span><\/h2>

Collectibility: <\/span>The diverse designs turned these practical items into coveted collectibles, promoting repeat purchases and sustained engagement with the Lifebuoy brand.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Social Media Buzz:<\/span> The campaign generated substantial social media hype, with consumers eagerly showcasing their collections online. This organic engagement amplified brand visibility and positioned Lifebuoy as a trendsetter in promotional marketing.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Brand Loyalty and Awareness:<\/span> Through strategic product design and quality, the campaign fostered a deeper connection between Lifebuoy and its consumers, resulting in enhanced loyalty and brand recognition.\u00a0<\/span><\/p>

DTC Services Used:<\/span><\/h2>

Design, Sourcing, Production, Logistics<\/span><\/p>

Conclusion:<\/span><\/h2>

The Lifebuoy and Quby partnership showcases the power of <\/span>creative merchandising<\/span> in connecting brands with their audiences. Through our end-to-end service capabilities, we continue to empower brands like Lifebuoy to stand out in the marketplace, creating memorable branding events that resonate with consumers long after the promotion ends.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Need help to find the <\/span>right<\/span> promotional solutions to amplify your brand visibility?<\/span><\/p>

Let us guide you through the process of picking the <\/span>perfect<\/span> fit.<\/span> Scale your business<\/a><\/span> with us today.<\/span><\/p>

\u00a0<\/b><\/p>

[<\/span> Read our Blog<\/a><\/span> ]\u00a0 <\/span> \u00a0 \u00a0 [ <\/span>Start a project with us<\/span><\/a> ]<\/span><\/b><\/p>

Alternatively, you can explore our past<\/span> Showcase<\/span><\/a> portfolio for more inspiration:<\/span><\/h3>

POKKA x POP MART Sweet Bean Festive Collaboration<\/span><\/a><\/p>

Licensed Character: Colgate x Quby Promotional Ceramic Mugs<\/span><\/a>\u00a0<\/span><\/p>

Lux Luminique Disney Princess Tote Bag<\/span><\/a><\/p>

Darlie \u2014 Hello Kitty Thermal Flask<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand: Lifebuoy\u00a0\u00a0 Description: In an impactful collaboration with Lifebuoy under Unilever Malaysia, DTC World was entrusted to enhance brand visibility […]<\/p>\n","protected":false},"author":2,"featured_media":15467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,45,53],"tags":[805,1191,1189,1190],"class_list":["post-15463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-licensed-character","category-showcase","tag-licensed-characters","tag-lifebuoy-quby-promotion","tag-quby-gifts","tag-quby-merhandise"],"yoast_head":"\nLifebuoy x Quby: A Strategic Licensed Merchandising Alliance - 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