{"id":15433,"date":"2024-06-03T00:01:13","date_gmt":"2024-06-03T00:01:13","guid":{"rendered":"https:\/\/dtcworld.com\/my\/?p=15433"},"modified":"2025-06-19T16:01:59","modified_gmt":"2025-06-19T08:01:59","slug":"tiger-chinese-new-year-mahjong-set-celebrating-innovation-in-tradition","status":"publish","type":"post","link":"https:\/\/dtcworld.com\/my\/tiger-chinese-new-year-mahjong-set-celebrating-innovation-in-tradition\/","title":{"rendered":"Tiger Chinese New Year Mahjong Set \u2014 Celebrating Innovation in Tradition"},"content":{"rendered":"\t\t
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\"Tiger
Tiger CNY Mahjong Set<\/figcaption><\/figure>

Brand:<\/span> Tiger Beer<\/span><\/b><\/h2>

Description:<\/span><\/h2>

\u00a0<\/b><\/p>

For Marketers looking to draw inspiration from a campaign that masterfully blends tradition with innovation, the <\/span>Heineken Malaysia\u2019s Tiger Chinese New Year (CNY) 2024<\/span> campaign unfolds as a testament to what can be achieved when imagination meets execution. At the heart of this success story is the <\/span>Tiger CNY Mahjong Set<\/span>, a unique product conceptualised and brought to life by <\/span>DTC World<\/span>.<\/span><\/p>

\"Drawstring
Tiger Drawstring Bag<\/figcaption><\/figure>

Drawstring Bag<\/span>: <\/span>Enhancing portability and storage convenience, allowing enthusiasts to carry the game set effortlessly.<\/span><\/p>

\u00a0<\/b><\/p>

\"Table
Tiger Table Mat<\/figcaption><\/figure>

Table Mat<\/span>: <\/span>Offering flexibility in gameplay locations, making the traditional <\/span>game<\/span><\/a> accessible anywhere, from coffee tables to parks.<\/span><\/p>

\u00a0<\/b><\/p>

\"Unique
Tiger Unique Packaging Box<\/figcaption><\/figure>

Unique Packaging Box<\/span>: <\/span>Elevating the unboxing experience, making it not just a product but a memorable and presentable gift for the festive season.<\/span><\/p>

\u00a0<\/b><\/p>

The Results:<\/span><\/h2>

\u00a0<\/b><\/p>

High Redemption Rate<\/span>:<\/span> The innovative offering saw an unprecedented redemption rate, showcasing the market\u2019s keen interest and the product\u2019s desirability.<\/span><\/p>

\u00a0<\/b><\/p>

Positive Client Feedback<\/span>:<\/span> Heineken Malaysia noted the product innovation as a key factor in the campaign\u2019s success, highlighting the drawstring bag and table mat as market-first features that captivated their audience.<\/span><\/p>

DTC Services Used:<\/span><\/h2>

\u00a0<\/b><\/p>

Design & Conceptualisation, Sourcing, Production, Logistics<\/span><\/p>

\u00a0<\/b><\/p>

Conclusion:<\/span><\/h2>

\u00a0<\/b><\/p>

The Tiger Chinese New Year <\/span>Mahjong Set<\/span><\/a> was more than a project; it was a bold step outside the conventional, addressing Heineken Malaysia’s quest for innovation. The introduction of the drawstring bag and table mat was met with enthusiasm, marking a first for the client in terms of product innovation.<\/span><\/p>

\u00a0<\/b><\/p>

The Heineken Malaysia partnership for the Tiger Malaysia CNY 2024 campaign is a sparkling example of what happens when tradition meets pioneering thought \u2014 a harmony of celebration, innovation, and unmatched customer delight that only we can provide.<\/span><\/p>

\u00a0<\/b><\/p>

Empower your brand with promotional merchandise that makes a lasting impression. Trust in our expertise to bring your vision to life, just as we did with Heineken Malaysia. Together, let’s set new benchmarks for creativity and sustainability in the promotional merchandise industry.<\/span><\/p>

\u00a0<\/b><\/p>

Are you working on a similar campaign or project?<\/span><\/p>

But <\/span>feeling stuck<\/span>, not sure what type of promotional gifts to go for?<\/span><\/p>

\u00a0<\/b><\/p>

[ <\/span>Read our Blog<\/span><\/a> ]\u00a0 <\/span> \u00a0 \u00a0 [ <\/span>Start a project with us<\/span><\/a> ]<\/span><\/b><\/p>

Alternatively, you can explore our past<\/span> Showcase<\/span><\/a> portfolio for more inspiration:<\/span><\/h3>

Heineken CNY Reunion Dish Plate Set \u2014 Festive Promotional Merchandise<\/span><\/a><\/p>

SBS Transit Mandarin Orange Ceramic Container Gift Set \u2014 Promotional Merchandise<\/span><\/a><\/p>

Exclusive Customised Rummy Game Set \u2014 Promotional Merchandise\u00a0<\/span><\/a><\/p>

Guinness Poker Set<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand: Tiger Beer Description: \u00a0 For Marketers looking to draw inspiration from a campaign that masterfully blends tradition with innovation, […]<\/p>\n","protected":false},"author":2,"featured_media":15434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1509,1178,53],"tags":[1219,919,854,853,1220],"class_list":["post-15433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-design-innovation","category-showcase","tag-customised-mahjong","tag-design-innovation","tag-gift-with-purchase","tag-promotional-gifts","tag-tiger-mahjong-set"],"yoast_head":"\nTiger Chinese New Year Mahjong Set \u2014 Celebrating Innovation in Tradition - 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