Using Licensed Characters for Gift-with-Purchase and Promotions Premiums

Hello
Kitty, Little Twin Stars, Line Friends, Tsum Tsum, Frozen characters etc, are
some of the common and popular cartoon characters that are well-known to almost
everyone around the globe.

Besides
seeing these adorable cartoon characters on TV and movies, they have been
widely produced for retail as well. Let’s take a look at how these adorable licensed
characters have been adapted on marketing merchandises and gift-with-purchase
promotions merchandises. 

Avengers designs tin boxes for KitKat chocolates                                       Photo credit: Foodielicious

Tsum Tsum design packaging tin box for Maxims
pastry                           Photo credit: AIRFROV Blog

Gudetama design
packaging tin box and paper bag for Serena Foods Love Letters        Photo credit: AIRFROV Blog

Mickey and Minnie design
packaging tin boxes for KitKat

A
similarity for the above licensed characters merchandises: cartoon characters
have been adapted onto packaging designs, to contain the products for sale
(i.e. KitKat chocolates are placed into the licensed character tin boxes for
retail).

One
main advantage of this, is that it reduces the need for additional gift
packing: the lovely licensed characters boxes double up as a durable and
attractive packaging, as well as a gift-with-purchase item.      

Below
are some other promotions using licensed characters on the products. 

 Line Friends characters design
Towel Set and Reusable Bags for Watsons